Online Reviews and the Patient Experience [Podcast]

My team and I talk about the pervasive influence of a digital presence and online reviews for hospitals and healthcare practitioners every day. It’s always great when new research backs up our claims. Press Ganey has been leading the industry in patient experience expertise for years, and their latest report adds significantly to the discussion. […]

How to Ruin a Perfectly Good Physician Liaison

A physician liaison role can be vital when doctor referrals are crucial to the success of a hospital or practice. I’ve met some fantastic physician liaisons over the course of my career—especially when they are in the right position, with the right culture fit, and receive the proper compensation, time, and training. Unfortunately, I’ve also […]

Defectors: When Professional Colleagues Stop Referring

A curious thing about professional referrals is that nobody pays much attention until they disappear. Sometimes, what doctors don’t know about professional referrals is alarming. The analogy of a “life blood” source of business is appropriate, particularly for specialty medical practices that rely on the flow of new patients. Although referrals from other providers is central to […]

Your Doctor Referral Patterns Are Changing at Light Speed

Are you pretending that your professional referral stream is “business as usual?” Let me tell you about an experience that just might be an abrupt wakeup call. At an oncology conference recently, I spoke with a Healthcare Success client who attended one of my keynote presentations. The topic, of course, was about effective marketing in […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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