We have two winners in the Healthcare Success medical office sign contest. Our thanks goes out to all the subscribers who submitted photo entries. Picking a single winner was tough. In fact, we had to name two practices with marketing-effective outdoor signage as our winners. Here they are, in random order. Our congratulations to:
In our travels, we see a lot of “not-so-good” office signage, and we decided it was time to spotlight (and reward) the really good, hard-working external signs. Send a picture or two of your medical office or healthcare practice sign. We’ll evaluate the top contenders, and the best sign will win a free seat at […]
Perhaps you can relate to the experience of a colleague of ours. His observation is a healthcare marketing and advertising lesson of opportunity lost. I frequently travel a main commercial street in our community…just one a thousands of local residents in vehicles on our way to or from the nearby post office, the drug store […]
The iconic, Spielberg science fiction film Minority Report set us up for this one nearly a decade ago. But right now, a new billboard technology is being tested in Japan that recognizes who’s looking at it and delivers a personalized message that’s suitable to the reader. OK, it’s not the film’s iris recognition of year […]
How to make your on-premise practice sign recruit new patients One of the best long-term marketing tools for any consumer-direct practice is, unfortunately, often neglected or under-utilized. It’s easy to overlook the powerful effectiveness of an on-premise sign. And far and away, it can be the best Return-On-Investment (ROI) for your location. The main reason? […]
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– Jonathan Calure, MD