It is a remarkable and often painful mistake for doctors to assume that prospective patients know how to judge clinical quality in healthcare. Specifically, many doctors mistakenly believe that any prospective patient clearly recognizes that the competitive hospital or medical office down the street is lacking in quality of care. Thus, they believe, the other […]
The secret to “getting it right” in medical marketing and advertising is essentially two-fold. Regardless of size—multi-location health system, hospital, doctor group practice, or individual provider—the challenges involve many, constantly moving business considerations. And in the end, “it ain’t easy” to get it right…and produce measurable marketing results. One side of the coin is the application […]
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– Jonathan Calure, MD