Let’s face it: There are a lot of doctors, medical practices and hospitals that wish they could go about their professional practice activities without the worry, hassle and distraction of marketing and advertising. But, as it turns out, modern medicine is a profession, but healthcare is a business. And, like it or not, the Affordable […]
Broadcast advertising—both radio and television—have been evolving as choice media options for many advertisers. Placement opportunities are up, costs are reasonable, and results can be strong. To illustrate, we wrote recently about how it might surprise you to find that television is still an effective beast.
We’ve noticed that the most successful doctors and executives that we work with are constantly hungry for new information. By any of various names, continuing education is part of their personal fabric, something to be exercised daily, if not hourly. But what providers and administrators do for themselves, they sometimes overlook providing the value of […]
How to know what you want to achieve, so you know how to hire right for success. How you define the job of an in-house marketing person sets the road to success (or failure). Marketing and Physician Referrals go hand-in-hand, but there are different skill sets for each, and they don’t all fit into a […]
A quick survey of 4 communications cornerstones and 24 basic ideas that might belong in your marketing plan. This is a “forest-for-the-trees” kind of thing. Or maybe it’s a “nose-on-your-face” deal. In any event, overlooking an obvious opportunity is definitely common, and even somewhat understandable. Hospitals, practices and healthcare organizations are busy places and marketing […]
Editor’s Note: This article is another in our series about keeping physician and healthcare provider marketing away from legal problems. This roundup of comments does not represent legal advice but offers ideas and issues to consider in professional advertising and marketing. When we started this series about legal issues and medical marketing we knew there […]
Why You Need Facebook and What It Can Do For Your Practice, Hospital or Medical Group Editor’s Note: This is an installment in our continuing series of articles about the intersection of social media and healthcare marketing. A Facebook presence is a basic component of most social media plans, but the platform-and the way people […]
(Editor’s Note: This article was adapted from an article in Dental Economics, though the principles apply to all healthcare practitioners.) Let’s say a new family moves in a couple of blocks from your office, and the mother holds a gathering for her new neighbors. At the gathering she asks, “I’d like to find a first-rate […]
7 Criteria You MUST Consider When Looking For Health Care Marketing Talent (And how to avoid falling victim to “Marketing Malpractice”) Doctors often tell us about their difficulties with finding and evaluating healthcare marketing talent. So we thought we’d give you a “cheat sheet” to help you. Before we do that, however, let’s set the […]
Sorry, but we’ve lost a proper attribution for this great little concept: The little fish always like to read about the big fish. The big fish seldom care to read about the little fish. And how is this useful to healthcare marketing and advertising? It’s a clever way to remember to target your marketing to […]
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– Jonathan Calure, MD