Waze Advertising in Healthcare: A New Kind of Billboard

“Location, location, location.” It used to be one of the most important factors when starting up a new practice location (or any other healthcare business). But the way people find healthcare is changing rapidly. Today, it’s easy for your competitors to win patients near you—whether or not they’re closer to those patients’ homes. Patients are […]

The Top Digital Marketing Agencies: Their Strategy Secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

3 Simple Ways to Fail at Digital Marketing in Healthcare

Digital marketing might sound easy enough to those with basic knowledge of the web. But it’s about so much more than simply good design or strong copy—and it’s certainly not all about posting on Facebook. To be competitive with digital marketing in healthcare, you need to invest in your brand. And paid search and display […]

Why Does Digital Advertising Cost So Much in Healthcare?

Once upon a time, a good website could set you apart from your competitors. But today, digital marketing is about a whole lot more than simply having a website. People have to be able to find you online. That requires both an organic marketing plan (like search engine optimization and social media posts) and a […]

[VIDEO] How Hospitals and Practices Can Keep Up with Mobile Advertising

Mobile is taking over the world. There’s no way around it. When you have a personal assistant in your pocket every day, why would you perform searches primarily on a desktop computer? As user behavior changes, the future of mobile advertising is changing as well. Hospitals and practices must keep up if they want to […]

[VIDEO] Search and Display Advertising in Healthcare: What’s Best for Your Bottom Line?

A solid digital marketing strategy involves several components, but paid digital advertising is the most direct route to your bottom line. I’ll put it this way: you can pray for clicks with search engine optimization (SEO), using the proper keywords and hoping it gets you to the top of Google’s results pages–or you can pay for clicks and see […]

[VIDEO] Here’s Why YouTube Should Be a Part of Your Healthcare Advertising

Google may be the number one search engine in the world, but it also owns the second-largest search engine on the web: YouTube. Despite its ever-growing presence and 30 million daily users, few hospitals and practices include YouTube as part of their healthcare advertising strategies. There are two ways to take advantage of YouTube to reach […]

Healthcare Advertising and the Demise of Modern Medicine?

At first, I really couldn’t believe what I was reading: “The decline of medicine as a profession began,” according to the blog post, “when it became legal for doctors and hospitals to advertise.” Really? Now that’s an effective, attention-getting lead sentence, especially for a seasoned healthcare marketing professional like myself. Evidently, the demise of modern […]

6 Questions: Reality Check for Healthcare Ads & Slogans

One of the oldest and most familiar brand names in the mattress industry—Sealy—owes much of its success to an advertising executive. He invented the slogan: “Sleeping on a Sealy is like sleeping on a cloud.” This goes back to the early 1900’s when Earl Edwards, a successful ad-executive-turned-entrepreneur purchased patents and bought into the bedding business. […]

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