The elementary formula for success in healthcare marketing and advertising is to engage a prospective patient with a meaningful answer to their problem at the right time. The recipe sounds simple enough, but putting it all together…well, it’s complicated. Here’s how to organize your tools and build your marketing, advertising and promotional plan around the […]
OK…let’s be frank about this. If they had a magic wand to change their world, perhaps eight out of 10 doctors would rather not be concerned about marketing. Their inner being wants to devote all their professional time and attention to doing what they trained to do… being doctors, practicing medicine, and helping people. But, […]
Strictly speaking, ePatient 2015 – 15 Surprising Trends Changing Health Care is not a typical how-to marketing book. It is, however, an insightful look at “how health technologies are shaping the future of how consumers, caregivers and others will think about and receive care.” Co-authors Rohit Bhargava and Fard Johnmar clearly intended their new publication […]
[Series Installment: How to Avoid the 7 Deadly Sins of Healthcare Marketing — Deadly Sin # 2: Spaghetti Marketing. From the Healthcare Success Educational library] The “spaghetti” approach to marketing is much more tragic than funny. All too often we discover the trial-and-error method of throwing marketing strategies against the wall to see what sticks. […]
Healthcare is on a countdown to the New Year, and the only thing certain about 2014 is that it will be different from its predecessor. Plan accordingly. More than ever, your marketing plan—for a medical practice, hospital, service line or health systems—should be written in pencil. You’ll need a nimble plan to keep ahead of […]
Healthcare marketing is more involved than simply hiring someone to write an ad or create a brochure for you. (After all, your practice is not a simple box of detergent or a used car lot.) To be successful, you will need a well-considered marketing plan and budget, complete with ethical, appropriate and proven strategies. While […]
We had a call the other day from the lead doctor in a group practice. She wasn’t exactly in a panic, but it was obvious that a festering marketing problem was close to bursting. It was a familiar story, and many readers can probably relate to the red-flag warnings she described. The problem for this […]
[Another in our series of posts about free, low-cost, affordable and effective tactics to make your medical marketing sizzle without breaking the bank.] Genuine business growth is the product of a well-designed marketing plan and budget. But there are serious ways to drive more “umphff” to your efforts without adding serious bucks to the budget.
It’s outrageous to think that someone would purchase a new luxury automobile—a Mercedes or BMW, let’s say—that has no engine. All leather interior, headlamp washers, satellite stereo radio, LCD multimedia package…but without an engine, it doesn’t go anywhere. Yet we often hear from physicians who have—metaphorically speaking—done exactly that. A new doctor’s office with no […]
Isn’t hindsight great? You’re beginning a quarterly assessment of your Marketing Plan, and some marketing and advertising elements played out close to plan. But then there are troublesome parts of the plan where you’re faced with a painful dissection of incorrect assumptions, increased competition, erratic consumer needs and wants, and the relentless rollout of the […]
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