Tag: Healthcare Marketing Strategy

Here’s Why Your Marketing Strategy Isn’t Working

June 22, 2018Last Updated on by Stewart Gandolf
notepad with drawing representing a marketing strategy that isn't working

Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, you might be dismayed to find the results aren’t quite what you hoped for or expected. However, that doesn’t mean […]

15 Healthcare Marketing Strategies That Bring More Patients

April 17, 2018Last Updated on by Stewart Gandolf
laptop and a stethoscope with animation of healthcare marketing strategy symbols

Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. […]

The Patient-Centric Philosophy That’s Transforming One Health System

April 13, 2018Last Updated on by Stewart Gandolf
doctor incorporating patient centric care in the office with patient

From time to time, I get the opportunity to interview leaders in healthcare from various viewpoints. Recently, I had fun speaking with my old friend Michael Boblitz about his role in shaping the strategic healthcare marketing plan of his organization in two big ways: A philosophy of focusing on a few things at a time, […]

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