“All you have to do,” someone once told every young doctor, “is be a good provider and everything will take care of itself.” Let’s put that notion at the top of this list of promotional myths. The mistaken belief—that simply being a good doctor will bring new patients through your door—will probably make you and your […]
Let’s put an end to “grip-and-grin.” We’ll publish your outstanding publicity photo as an illustration of what makes a great PR image. We want to spotlight good examples that capture attention and tell a story, without resorting to…well, you know, the other kind. There should be a PR Professional Regulation that bans “execution-at-dawn” publicity photos. […]
The people you see on the nightly TV news make appearing on camera look easy. Study them for a few minutes. The anchor desk types—the particularly good ones—are calm, collected and confident. And, with years of training and experience, they deliver a sense of authority, sincerity and believability. So there you have it. As a […]
Here’s a useful technique that publicity savvy professionals, hospitals and healthcare organizations are using to grab a bit of the national news halo. Here’s how it works… When you can link developments in your specialty or professional field to timely news headlines—especially national news—call the news media and offer a local angle or spin that’s […]
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– Jonathan Calure, MD