[PODCAST] Facebook Live: Opportunities for Healthcare Marketing Beyond Point-and-Shoot

SHSMD 2018 produced a stellar lineup this year. One of the presentations I was most excited about came from the communications team at VCU Health, a health system that’s doing amazing things with its social media—particularly with Facebook Live. In case you missed the presentation, here’s some good news: I spoke with Anne Dreyfuss, Public […]

5 Social Media Essentials for Healthcare Marketing

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

5 Crucial Steps to Take Before Planning a Social Media Strategy

Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy can still build trust with your demographic. And, as you’ll see in this […]

5 Things Most Doctors Get Wrong about Social Media

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]

What You Need to Know in Digital Advertising: Best Practices and Insights

  [SHSMD17 Speaker Podcast Series] In the Healthcare Success continuing series, Marketing Strategist Peter Do talks with Doreen Pichotti, Digital Marketing and Media Strategist at UC Davis Health System. Today’s podcast will preview Doreen’s upcoming presentation at the 2017 SHSMD marketing conference. PETER DO: I’m pleased to introduce our guest, Doreen Pichotti, Digital Marketing and Media […]

The Simple, Three-Part Secret to Asking for Referrals

Recently, I had a unique experience at a local IHOP restaurant. I’d like to share this real-world, simple-but-effective marketing idea that everyone can use. Here’s how asking for referrals can be an immediate boost for business. I was enjoying Father’s Day breakfast with the family. About halfway through our meal, an employee —wearing the name […]

How Social Media is Driving Today’s Healthcare Decisions

The buying public has moved…from indoors to online. And healthcare is not far behind. Retail business has shifted from familiar big-name brands to online-based providers. Some of the biggest names in retail merchandising aren’t nearly as big anymore. Sears, JCPenney, Macy’s and many other department store chains have downsized and properties have closed. We’ve lost […]

DIMS: Healthcare’s Digital-Internet-Mobile-Social Marketing Test

The widely popular Snopes.com website—AKA the Urban Legends Reference Pages—has a problem with a famous quote by prolific American bank robber Willie Sutton. Supposedly, his reason for robbing banks is: “That’s where the money is.” It turns out that even Sutton denied having said it, but nevertheless, the logic is sound. The best fishing is […]

Google Plus is Dead. Long Live the New Google Plus. Again.

Is Google Plus too big to fail? On more than one occasion, since its launch in 2011, social media observers have predicted the network’s imminent demise. And on more than one occasion, parent company Google Inc. has refined and revamped the social networking service. A couple weeks ago, the company unveiled another re-do. The new, […]

7 Easy-to-Make Mistakes to Avoid in Social Media

For many healthcare practices, the popular and easy-to-use social media platforms are standard marketing tools. Professionally and personally, it seems like everyone “does Facebook” or follows Twitter. In this guest post, Mickey Kennedy observes how “easy-to-use” can mean “easy-to-make-mistakes” in social media. Healthcare providers—individual practices, medical groups, hospitals and others—are critically aware that prospective patients […]

Continue

Your proposal will include:



Competitor Intel

Recommendations

Our Pricing

...and much more!

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD