Chances are you’ve seen the occasional Tweet that’s larger, longer and more impactful than the standard 140-character, text-only allowance. Among several types, Twitter Cards create breaks in the Twitter stream that grab attention with photos, video, summary notes, songs or other expansive content and inspire a click-through connection. Twitter says it delivers “a beautiful consumption […]
Two interesting items in the online news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and email. Both were completely credible, widely circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal […]
If you track the evolutionary and revolutionary changes of the Internet you’re probably wondering—or a bit confused—about Facebook’s new “Graph Search”…and what it will mean for healthcare marketing. Facebook, the king of social media, is challenging business rival Google, the king of online search. Although Graph Search is in what Facebook officially terms “a very […]
Most healthcare marketing professionals use Twitter, either personally, professionally…or both. It’s merely six years old, but the popular micro blogging platform has become a standard communications tool for hospitals, medical practices and health systems. But even experienced Twitter-ites may have been busy with the holiday season and not be aware of improvements to the social […]
OK, let’s just say we borrowed our headline from Lee Aase, director of the Mayo Clinic Center for Social Media. (It’s flattery, not plagiarism, when the role model is the Mayo Clinic.) Our point is that social media has taken a leadership role in healthcare marketing, and while some doctors remain distant to the idea, […]
This is another segment in our continuing series of articles about effective social media and healthcare marketing. Survey information about Facebook user motivations to LIKE a company, brand or association leads to six useful tips in reaching and engaging patients and the public through effective social media.
Your proposal will include:
...and much more!
– Jonathan Calure, MD