4 Ways Your Online Presence Keeps Patients Away

You know you need a website to succeed in healthcare today. While some organizations rely heavily on word-of-mouth and doctor referrals, this won’t last forever. Today’s savvy patients are researching everything from dentists to radiologists to medical device manufacturers before they ever consider a product or service. Your website helps these patients find the right […]

5 Medical Website Must-Haves to Win More Patients

The right mix of search engine optimization and digital advertising can bring more prospective patients to your site. But if your medical website is missing these key elements, your efforts may be wasted. Win more patients with our top 5 medical website design must-haves. Photos of People Feeling Their Best We find that a website […]

Mobile-First Indexing: What Does It Mean for Medical Websites?

It’s official: the number of Google searches coming from mobile devices has exceeded the number of searches coming from desktop. Nearly 60% of search traffic comes from mobile devices, which means more and more prospective patients are viewing your hospital or practice website from a smartphone—not from a home computer. Now, after a year and […]

Why SEO is the Vital Ingredient in Healthcare Website Design

Before you do anything else, a healthcare website design must plan for Search Engine Optimization. All too often, SEO is a neglected afterthought. And just as often, a poorly performing website will need major repair work or a complete re-build. Surprisingly, it comes up often. Just the other day, a practitioner proudly asked us, “What […]

Stop! Don’t Redo Your Website (Not Just Yet)

The idiom, “Don’t put the cart before the horse,” might have originated a couple thousand years ago. And roughly 500 years ago, the expression was a common figure of speech during the Renaissance. But as recently as last week, the age-old problem of putting things in the wrong order is, quite unfortunately, still alive and well…and […]

Top 7 Reasons a Busy Doctor Needs a Powerful Website

I recently bumped into a specialty practice that did not have a website. The Internet has become such a significant “front door” for healthcare providers and hospitals that having no online presence—nada, zip—was surprising. For this specialty practice, attracting new, self-referred patients was not a priority. “We’re already busy,” they told us. “Our appointments are […]

Why There’s No Second Place in Online Healthcare Marketing

This idea is funny because it’s so painfully true: “The best place to hide a dead body is page two of Google search results.” Actually, it’s not so funny. Marketing professionals recognize that most consumers who search for hospitals, doctors and health care information begin with the Internet. It has become a universal digital front […]

Checklist: Does Your Internet Presence Shine (or Suck)?

The primary doorway to health care in the United States is digital. A new patient’s first encounter with a provider almost always begins via the Internet. Perhaps it’s not obvious, but your practice website—the cornerstone of an Internet presence—is the essential medical marketing gateway for prospective patients to locate and select doctors and hospitals. Given […]

Are You Ready For a Complete Website Overhaul? (We Were)

We often advise our clients that a professional website requires regular “care and feeding.” To remain visible, viable and effective as a marketing tool, it’s vitally important to regularly add fresh and interesting content and remove dated material. The upkeep and maintenance allows you to stay “friendly” with search engine algorithms and avoid visitor habituation. […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD