2018 Marketing Resolution: Avoid the Disastrous 90-Day Crush

June 6, 2019Last Updated on by Stewart Gandolf

notepad with words reading "New Year-Fresh Start"

Resolved: 2018 will be a time for thoughtful positive planning to achieve greater business success. The best or the worst of every marketing year is the fourth and final quarter. For some hospitals and medical groups, unfortunately, this is a red flag danger zone. It’s hard to say what caused the year-end period to become a […]

How Hospital Marketing is Thinking Beyond the Ivory Tower

November 2, 2016Last Updated on by Stewart Gandolf

In the 500-plus years since the Middle Ages, hospital marketing has only recently changed its perspective and community relationship. Back in the day—when nobility wanted to build a castle—they took the high ground above the village. Ancient cathedrals and churches would also pick the elevated or center-city real estate. It was a statement of visibility and authority. […]

Healthcare Advertising and the Demise of Modern Medicine?

June 5, 2019Last Updated on by Stewart Gandolf

pill bottle with skull and crossbones label

At first, I really couldn’t believe what I was reading: “The decline of medicine as a profession began,” according to the blog post, “when it became legal for doctors and hospitals to advertise.” Really? Now that’s an effective, attention-getting lead sentence, especially for a seasoned healthcare marketing professional like myself. Evidently, the demise of modern […]