Have You Checked Your Hospital Yelp Listing Lately?

The crowd sourcing, user-review site Yelp has emerged as a regular reference check for people looking for hospitals, doctors, urgent care, dentists and other health and medical businesses. Notwithstanding that Yelp is a mash-up of all types of local business listings—from auto repair to yogurt stores—prospective patients frequently tap into the social networking reviews, comments […]

The Window to Every Medical Office is Now a Computer Screen

If anyone still harbors doubts about the momentous—and mostly positive—influence of the Internet in healthcare, you can now apply the question marks of life to other things. (Lunar landing conspiracy theories and the whereabouts of Waldo still need some careful consideration.) But the convergence of patient/consumers and healthcare delivery is complete, and the pathway to […]

Internet Marketing and Healthcare’s Digital Decision Makers

The profound influence of the Internet in American society is drawing healthcare marketing away from traditional communications channels. Online search and social media are the starting points for most patient health journeys, and they are major influences in the selection of doctors and hospitals. Nobody has proclaimed that “traditional media is dead,” and that’s unlikely […]

The New Rules for Successful Hospital Marketing

Marketing-savvy hospital administrators—and their tuned-in communications teams—are writing new rules for success in reaching, attracting and retaining patients. As the nation’s healthcare delivery system has become an ever-changing playing field, many of the “old rules” of marketing are less important—including more than a few that are now passé. Among the well-known influence factors that continue to […]

More Tips Doctors Need to Know About Email Marketing

One business tip—something your health care competition may not know—is that email is a highly effective secret weapon for physician marketing. When some reports suggested otherwise, Gigaom Research told us that, among digital marketers, “Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention and […]

Everyone Exhale: Facebook Reach is Officially NOT Dead

Last November, Facebook announced that that they were cracking down on businesses with overly promotional page posts, and that offenders would suffer a decrease in organic reach. Organic reach is the number of unique individuals who saw your content. Paid reach is the number of unique people who saw an ad or Sponsored Story that […]

Mastering Social Media for Your Healthcare Marketing

One of the things we commonly hear from colleagues and clients in healthcare marketing is: “Tell me more about social media.” They may be using Facebook, Twitter, LinkedIn or other platforms, but the challenge to be effective is the same. Even professional marketing and communications folks want to know more, and some will admit that […]

The Greatly Exaggerated Death of Healthcare SEO [Video]

Search Engine Optimization Manager Steven Jacobs talks with Healthcare Success CEO Stewart Gandolf about avoiding classic SEO mistakes. This video is another in our Marketing Minute series with insightful ideas and tips for marketing your medical practice or hospital. Everyone with a healthcare website knows that Search Engine Optimization is vitally important to being found […]

More Physician Marketing Tactics that Drive Greater Visibility

[Another installment in our continuing education series about Internet and marketing terms that sharpen your business success.] The inside-the-shop vocabulary of medical advertising agencies has expanded with the growth of the Internet as a primary healthcare marketing tool. Although elements of this business language are relatively new, they are nonetheless important to attracting and retaining […]

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