[Another installment in our continuing education series about Internet and marketing terms that sharpen your business success.] The inside-the-shop vocabulary of medical advertising agencies has expanded with the growth of the Internet as a primary healthcare marketing tool. Although elements of this business language are relatively new, they are nonetheless important to attracting and retaining […]
This idea is funny because it’s so painfully true: “The best place to hide a dead body is page two of Google search results.” Actually, it’s not so funny. Marketing professionals recognize that most consumers who search for hospitals, doctors and health care information begin with the Internet. It has become a universal digital front […]
The playful adage is painfully true: The best place to hide a dead body is on page two of Google’s search results. Here’s why doctors need to be concerned about local search and their ability to attract new patients. The front door of your medical practice moved online some time ago. The “traditional” paths for […]
The Internet has injected contemporary culture with a sense of immediacy. We’ve been spoiled—or at least trained to expect—instant online answers. Search for “dentist” and Google coughs up over 37-million results in less than half a second. The online search for healthcare—be it a hospital, dental office, medical group, or specialty care—must, for most individuals, […]
Your proposal will include:
...and much more!
– Jonathan Calure, MD