With increasing frequency, we hear from someone who believes that creating a logo is the primary consideration in creating a brand or branding message. In fact, a logo is not a brand, but it represents a brand. It’s a common question. The ongoing reconfiguration of the nation’s healthcare delivery system has many medical practices and […]
Here’s what goes into a hard-working healthcare logo that does a powerful branding job without a multi-million dollar budget and global exposure. Why you don’t need or want a logo like Pepsi. Picture this. Wouldn’t it be terrific to have a logo for your medical group, hospital or physician practice that had the recognition impact […]
In hospital and medical marketing, your brand is part of everything you do. It’s not only your brochures and business cards…it’s everything. From the individual or group provider to the multi-location health system, your brand is the recognition connecting point for patients and the public. It communicates your professional reputation. And done right, your branding […]
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– Jonathan Calure, MD