For most medical doctors, the typical workweek is somewhere north of 50 hours. And that doesn’t include the time thinking about the marketing part of the business. Professionally trained, experienced and licensed in the healing arts, a practitioner spends a day mostly applying clinical skills. It hardly seems like there is any time to spare, […]
You’re more likely to hear about “The Hawthorne Effect” on a TV game show than in a hospital marketing staff meeting. The name of this management concept is a bit obscure, but you may already be working for you. So what the heck is “The Hawthorne Effect,” and how can it help hospital and healthcare […]
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– Jonathan Calure, MD