Healthcare consumers—the audiences that hospital and medical marketing professionals target—are increasingly difficult to reach effectively with video content. Some of the trends in this techno-mash-up include cable television subscriptions, where the programming bundle includes a zillion channels…including dozens that you pay for, but seldom watch. Homes with Internet and wi-fi service are streaming Netflix and other digital […]
Editor Note: Veteran media supervisor Charlie DeNatale provides this case study about the dramatic role that television advertising has in an effective media plan. We’ve masked the client information, but for hospital and other healthcare advertisers this study illustrates the return from a balanced media mix of television with search and Pay-per-Click advertising. I’m […]
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