Here’s Why Your Marketing Strategy Isn’t Working

Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, you might be dismayed to find the results aren’t quite what you hoped for or expected. However, that doesn’t mean […]

All the Benefits of Healthcare SEO (and One Thing It Won’t Do)

Marketing your hospital or practice means learning some complex terms and sorting through a lot of jargon. You may have heard that, in healthcare, SEO can help you increase your search engine rankings. But what does that really mean for your bottom line? Will you see new patients? And is it worth the effort? Related: SEO […]

6 Ways to Tell If Your Marketing Delivers Results

Would a doctor prescribe medicine without knowing it works? Of course not. So why continue your marketing campaigns without any data to back up their value? If you’re doing any marketing at all, it’s vital that you have a system for measuring marketing effectiveness. Data-driven marketing helps to fine-tune your efforts for the best ROI—so […]

Are Medical Marketing Agencies Worth It, or Should You Hire Within?

Good doctors alone, no matter how competent or innovative, do not make a hospital or practice successful. Some level of marketing is always required. It may start with word-of-mouth, but eventually, you’ll need to expand your reach—and you might start to consider what medical marketing agencies have to offer. The most successful practices and hospitals […]

[VIDEO] How Hospitals and Practices Can Keep Up with Mobile Advertising

Mobile is taking over the world. There’s no way around it. When you have a personal assistant in your pocket every day, why would you perform searches primarily on a desktop computer? As user behavior changes, the future of mobile advertising is changing as well. Hospitals and practices must keep up if they want to […]

15 Healthcare Marketing Strategies That Bring More Patients

Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. […]

The State of Multicultural Marketing in 2018

Multicultural marketing is too often overlooked. You hope that your marketing message is reaching people of all cultures and ethnicities, but this assumption can lead you to miss out on a huge potential patient base. As the experience of cultures in this country changes and evolves, so too should your marketing message. The state of […]

The Ultimate Guide to Planning a Healthcare Marketing Budget

Budgeting for advertising at a hospital or practice is a lot like appraising real estate. When real estate investors value a home, they look at it in 3 ways: the sales comparison approach (finding the market value of comparable properties), the cost approach (what it would cost to replace the building with a similar one), […]

6 Best Practice Traits You Want in a Healthcare Advertising Agency

From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock surgical masks. Passive. Detached. Truly […]

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