Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, you might be dismayed to find the results aren’t quite what you hoped for or expected. However, that doesn’t mean […]
Good doctors alone, no matter how competent or innovative, do not make a hospital or practice successful. Some level of marketing is always required. It may start with word-of-mouth, but eventually, you’ll need to expand your reach—and you might start to consider what medical marketing agencies have to offer. The most successful practices and hospitals […]
Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. […]
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– Jonathan Calure, MD