Concierge Care: Growing Appeal to Doctors and Patients

by Jessica Socheski Though many patients remain unaware of its existence, the field of concierge medicine continues to quietly expand throughout the US among primary care physicians. It’s not a business model for everyone (or every market area), but roughly 4,400 American doctors have switched to a form of cash-only medicine called direct primary care, […]

13 Reasons to Write Your 2014 Marketing Plan in Pencil

Healthcare is on a countdown to the New Year, and the only thing certain about 2014 is that it will be different from its predecessor. Plan accordingly. More than ever, your marketing plan—for a medical practice, hospital, service line or health systems—should be written in pencil. You’ll need a nimble plan to keep ahead of […]

Obamacare: The Marketing Battle and Media Blitz Ahead

Healthcare reform hit a bit of speed bump a few weeks ago when enforcement of the employer mandate requirement was delayed for a year under the Affordable Care Act (ACA). Businesses with 50 employees now have until 2015 to provide insurance coverage for workers instead of 2014. In our view, this delay in the business […]

Anticipating the Future: Surviving Seismic Shift and Healthcare Reformation

I had to look up the provenance for: “Life is what happens to you while you’re busy making other plans.” The attribution—so says—is Allen Saunders, American writer, journalist and cartoonist…from 1957. And, while the reformation of healthcare continues at a lightening pace, it’s a timely planning reminder for medical marketing to consider how things […]

How the Low-Profile Mandate Committee Influences Your Medical Practice

The opinion/editorial page in every publication draws fewer readers than the front page. Traditionally, the Op-Ed section is less interesting and exciting than the flash of hot news. So, in case you missed Dr. Scott Gottlieb’s opinion piece for the Wall Street Journal about healthcare’s Mandate Committee, it’s well worth two minutes of your time. […]


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