People can say almost whatever they want about your practice online. It may seem like a difficult task, but working to earn more positive online doctor reviews (and counteract the negative) is worth it–if you hope to grow your practice and keep people coming back time and time again. Having positive reviews to showcase online […]
Someone who knows that I work in marketing passed along this little idea. As it happens, it comes from a retail small business, but with minor modification, it would play well in healthcare. Let’s call it: A Poor Man’s Reputation Management Idea. And, large office or small, it’s an effective idea that you’re welcome to […]
Real-world marketing stories come to my attention with increasing regularity. And, frequently, they reinforce the strategic importance and positive benefits of online reviews by patients. Prospective patients are doing their homework. As many as 85 percent of patients are choosing doctors based on, or assisted by, online reviews, according to the frequently cited study by […]
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...and much more!
– Jonathan Calure, MD