How to Use Instagram as a Healthcare Marketing Tool

Recently, we’ve heard a lot more practice and hospital marketing leaders talking about Instagram marketing. Healthcare may have been slow to adopt social media marketing and advertising techniques in the past. But today’s healthcare professionals are open to exploring new platforms…as long as it’s the right fit for their audiences. Not sure what Instagram has […]

Organic Healthcare Marketing: To DIY or Not to DIY?

Eventually, every digital marketing specialist hears this phrase from a current or would-be client: “We can do this ourselves.” Usually, we hear this in regards to organic digital marketing. While paid digital advertising is a short-term strategy to get patients now, organic marketing is a long-term investment. Paid advertising (placing ads on Google, Facebook, etc.) […]

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