[VIDEO] How Hospitals and Practices Can Keep Up with Mobile Advertising

Mobile is taking over the world. There’s no way around it. When you have a personal assistant in your pocket every day, why would you perform searches primarily on a desktop computer? As user behavior changes, the future of mobile advertising is changing as well. Hospitals and practices must keep up if they want to […]

[VIDEO] Search and Display Advertising in Healthcare: What’s Best for Your Bottom Line?

A solid digital marketing strategy involves several components, but paid digital advertising is the most direct route to your bottom line. I’ll put it this way: you can pray for clicks with search engine optimization (SEO), using the proper keywords and hoping it gets you to the top of Google’s results pages–or you can pay for clicks and see […]

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