A major hallmark of delivering patient-centered care is convenience. Today’s hospital and medical practice patient has become a sophisticated consumer. This is someone ready and willing to select a hospital or provider based on the quality and ease of service that truly puts the patient first. Millennials—the largest of the demographic groups—want and expect health […]
The curious thing about growth-minded hospitals and medical practices is that foresight happens just beyond the horizon. Attracting new patients is a constant challenge when success means driving beyond the range of the headlights. Hospitals and medical groups have faith in their research and planning. Today’s patients—demographically-speaking—will not be your patient base of tomorrow. Things […]
The adoption curve for virtual healthcare and telehealth has been mighty steep. In the real world, a large slice of the American public expects everyday living to be “digitally-enabled”…faster, quicker and easier. But healthcare delivery has been a sluggish exception. This picture is changing, and with it, your healthcare marketing and advertising plans may be […]
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...and much more!
– Jonathan Calure, MD