[Podcast] Engage at Warp Speed With New Healthcare Technologies

Ed Bennett has long been a thought leader in healthcare social media and marketing. The founder of MarTech.Health, a new kind of vendor directory built for healthcare marketing professionals, he’s always been on the cutting-edge of healthcare technologies, so I was excited to talk to him about the recent session he facilitated at the 2018 […]

Patient Loyalty: How to Build and Maintain Relationships in the New Age of Healthcare

This week, I’m leaving my doctor’s office. I see a friendly, highly experienced nurse practitioner at my primary care physician’s office, and I trust her expertise. But I simply cannot put up with the lack of communication and scheduling issues I’ve dealt with at the office for any longer. I’m sure patient loyalty is important […]

[PODCAST] The Patient Voice: Incorporating Feedback into Your Strategies

As a healthcare marketer, I strongly believe in the importance of listening to and understanding the patient voice. And today’s podcast helps guide hospitals and healthcare organizations of all sizes on how to do just that. I had the opportunity to speak with Dennis Jolley, Chief Strategy and Communications Officer & Vice President for Institutional […]

[PODCAST] The Secret to Better Care in the Changing World of Healthcare

Running any healthcare organization comes with a number of challenges and obstacles. But CityMD, a large chain of urgent care centers in New York, has found a way to expand to 100+ locations without sacrificing care and compassion. In fact, as Richard Park, MD, CEO and Founder of CityMD tells me in today’s podcast, care […]

6 Simple Ways to Improve Patient Experience

Patient experience is a phrase we’ve all heard countless times—especially over the last few years. But when used in a hospital or practice, the phrase can occasionally elicit eye rolls. Healthcare professionals all wish they could spend more time with patients, and they try their best. But even the little things can make a difference […]

5 Reasons Your Practice Is Losing Patients

It costs your hospital or practice about 5 times more to obtain a new patient than to keep an existing patient within your database. That’s why patient retention matters–the overall loss of a patient’s lifetime value is not something you want to give up. So if you’re losing patients, you might be…well…losing patience. The good […]

Can You Really Reduce Patient Wait Times to Just 2 Minutes? [This Practice Did!]

When Dr. Tim Gray started Mountain View Medical Center in 1990, he was committed to providing first-rate medical care. Patients trusted Dr. Gray and his team to prioritize their health—but patient waiting times were rarely a topic of discussion. Then, Dr. Gray received a compliment that was a bit of a double-edged sword: “Appointments here […]

What I Learned about Patient Experience from Working at Disneyland

After 9 years of working at Disneyland, I can honestly say it’s a magical place. The experience you get as a Disneyland Park Guest is truly unique, and it stays with you for life. It’s the reason I bought an annual pass on my last day of work—they earned my loyalty from the first day […]

A Shocking Truth: Most Patients Don’t Know Squat About Doctor Quality

It is a remarkable and often painful mistake for doctors to assume that prospective patients know how to judge clinical quality in healthcare. Specifically, many doctors mistakenly believe that any prospective patient clearly recognizes that the competitive hospital or medical office down the street is lacking in quality of care. Thus, they believe, the other […]

Why I Fired My Doctor (and Went to Her Competitor)

A professional colleague provided this first-person experience and the reasons he fired the doctor. We’ll cloak the identities involved, but here’s what went wrong—and how the problem could have been avoided. “The physician that I had been seeing was leaving the practice, and an alternative specialist was recommended. Two weeks later I was present for […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD