More than a few doctors have become marketing warriors among our circle of friends and professional peers. It seems like they recognize that medicine is their profession, but healthcare is a business. They had resolved to become recognized thought leaders in their profession. Hence, swimming against the current of provider competition, they have a business-ninja […]
“Almost every culture has its own metaphor about what happens to people who are judged by their peers to be overreaching,” according to an article in the Harvard Business Review. “In Australia, it’s tall poppies—the tallest one gets its head whacked off. In Japan, the nail that sticks out gets hammered down.” There’s a delicate […]
[Second of a two-part article for healthcare leaders about mastering presentation skills. See also, Part One 10 Trade Secrets: How Exceptional Public Speakers Make It Look Easy] Public speaking is something that everyone does, most people dread, and some speakers are world-class champs. The occasion can be as a keynote speaker for a major medical […]
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– Jonathan Calure, MD