Practice Culture: What Internal Marketing is Really All About

Internal marketing simply doesn’t work without a patient-centered culture that fosters relationships and genuine patient satisfaction. An effective culture evolves by design, from the top down and needs training, practice and teamwork. There’s no need for internal marketing tactics without an emotional connection. When we consult with a hospital, an established healthcare practice or even […]

Creating an Effective ASC Marketing Plan for Growth and Success

Once upon a time … as some stories begin…the care and feeding of a profitable ambulatory surgery center seemed blessed with a seamless, predictable and uninterrupted patient flow. At least that was the idea. Unfortunately, reality intrudes and things change. Today, there’s nothing easy or automatic. ASCs—both large and small—are challenged to constantly align capacity […]


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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

– Jonathan Calure, MD