The Intern is a delightful, Robert De Niro and Anne Hathaway comedy/drama. Those of us in healthcare marketing and advertising see some amusing contrasts between old-school business and present day online enterprises and Internet ads. If you’re old enough to remember phonebook advertising, you’ll likely recognize that Internet ads are the new Yellow Pages (print) […]
Are printed YP directories still relevant? Judging by the less-than-usual clutter under the desk, the Yellow Pages (and similar printed directories) have all but vanished from American communications culture. When was the last time you saw a rotary dial phone, telephone landline or even a corner phone booth? Some marketing “old-timers” (anyone over the age […]
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– Jonathan Calure, MD