Publicity Hitchhiking: Offer Your Local Expert Voice for National Healthcare Headlines

Here’s a useful technique that publicity savvy professionals, hospitals and healthcare organizations are using to grab a bit of the national news halo. Here’s how it works… When you can link developments in your specialty or professional field to timely news headlines—especially national news—call the news media and offer a local angle or spin that’s […]

Veterinary Marketing and Advertising: Winning Year-Round Clients with Holiday Season Publicity

  The following article by Healthcare Success Co-Founder (and pet owner) Stewart Gandolf was featured as a guest post on the American Animal Hospital Association (AAHA) blog, brandBUZZ. AAHA is a companion animal veterinary organization serving approximately 6,000 practice teams in the US and Canada. If the holiday season is slow around your shop – […]

Skype from Maternity Ward: A Winning Concept for Healthcare and Hospital Public Relations

If this is a trend, we like it. Bringing Skype—or other video chat—into the hospital delivery room is a hospital public relations opportunity that’s likely to win friends and goodwill in the community. The “internet birth” news that caught our attention last week told the story of a baby being born at the Signature Healthcare […]

Veterinary Marketing Opportunity with Mobile Dog Heart Checks

Here’s something you don’t see every day: free heart health examinations for dogs provided by veterinarians and veterinary cardiologists. Pet lovers love the idea. And you might have seen the special mobile exam room at a park, community center or animal shelter, as part of a local special event in locations throughout the country. The […]

Twin Cities Candy Buy Back: A Civic-Minded Promotion for Orthodontic Marketing & Publicity Gets Everyone Involved.

As Halloween approaches, Cosmopolitan Orthodontics is generating publicity for their second annual Candy Buy Back program in suburban Minneapolis, St. Paul, MN. They are one of several dental and orthodontic practices around the country that use this attention-getting concept. It’s a novel orthodontic marketing idea that involves patients, parents, staff and the community, and it […]

Publicity Success Story: It’s Not Impossible; Sometimes it’s Easy.

Stewart Gandolf is out on the road again, but he wanted to share this quick insight about healthcare publicity. And since he’s a founding partner of Healthcare Success (i.e. “the boss”), here goes. So Stewart says: “Most doctors tell me getting publicity in the local press is impossible.” I reply: “Oh.” (I’m hanging on every […]

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