Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services […]
Many marketing executives and communications professionals recognize this headline is a bit of trick. The answer, of course, is that hospital reputation management (HRM) matters constantly. Reputation is the core component of nearly everything. This post provides a few of the most meaningful moments when hospital reputation management matters the most. Plus we include five […]
Unless you diligently track this topic closely, what you thought you knew about doctor and hospital reputation management has probably changed. In fact, this is one tech-savvy, computer-centric landscape that is constantly evolving. If you might have skipped a beat—and that’s easy to do—here’s a brief update about change, the importance of online reputation and […]
The quick backstory here started on LinkedIn and turned out to be an amazing little coincidence. Although I was busy preparing for (yet another) business trip, I happened to notice the name of a business acquaintance that popped up via LinkedIn. Our West Coast offices are close to each other, but we both travel a […]
A significant majority of prospective patients look online to research hospitals, doctors and medical practices before they select a provider…and long before they meet you in person. The digital pallet of online reputation management paints an image and shapes expectations in the consumer’s mind. Nearly everyone—customers, buyers, and patients—envisions who you are based on the strength […]
If nobody’s aware that your patients are satisfied, does it even matter? Yes, of course it matters — but it isn’t helping your marketing. Word-of-mouth and online review websites are the dominant resources patients use to select their doctors. Which means that in 2017, taking charge of your online and offline reputation management isn’t optional. […]
In today’s increasingly tech-savvy world, it’s easy to get lost in the complex jargon of the on arena. Don’t give up — we’re here to break it down for you. Whether you’re looking to brush up on your marketing knowledge or starting from scratch, the ABCs of Marketing will help you understand some of the most important terms that you need to know today.
Customer testimonials offer great benefits to your marketing and business health for very little cost and effort. In the dictionary, marketing is defined as the action or business of promoting and selling products or services. That’s as simple as it gets; too simple, really. Marketing is communication for a particular goal or set of goals, […]
Doctors aren’t the only people concerned about their online reputation. It is every brand, business and service provider with a Internet presence. But there are higher standards of quality with healthcare reputation management. Health care delivery in America is more intimate than an Amazon shopping experience. Consequently, patient experience has become a significant driver of success. Among the dozens of influential […]
Does anyone remember the old catchphrase: “Who loves Ya?” From TV to pop music to healthcare delivery, the challenge of effective reputation management is to quantify the patient experience. We’re all familiar with fundamental survey questions. It is the most common technique to assign a number value to a human experience. Surveys vary, but there are five […]
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– Jonathan Calure, MD