Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. […]
Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]
People usually leave online reviews for one of two reasons: they were either extremely pleased or felt they had a terrible experience. Some people are difficult to please, and negative doctor ratings are, unfortunately, just a part of running a hospital or practice–at least to an extent. With the right reputation management strategies in place, […]
Seemingly overnight the Internet created dozens of directory, listing, review and rating sites. In a digital flash, negative online reviews—or outright bad reviews—can soil the fabric of years of good work and positive impressions. The high altitude overview reveals that the vast majority of online reviews are positive. By and large, doctors provide their services […]
Many marketing executives and communications professionals recognize this headline is a bit of trick. The answer, of course, is that hospital reputation management (HRM) matters constantly. Reputation is the core component of nearly everything. This post provides a few of the most meaningful moments when hospital reputation management matters the most. Plus we include five […]
Unless you diligently track this topic closely, what you thought you knew about doctor and hospital reputation management has probably changed. In fact, this is one tech-savvy, computer-centric landscape that is constantly evolving. If you might have skipped a beat—and that’s easy to do—here’s a brief update about change, the importance of online reputation and […]
The quick backstory here started on LinkedIn and turned out to be an amazing little coincidence. Although I was busy preparing for (yet another) business trip, I happened to notice the name of a business acquaintance that popped up via LinkedIn. Our West Coast offices are close to each other, but we both travel a […]
A significant majority of prospective patients look online to research hospitals, doctors and medical practices before they select a provider…and long before they meet you in person. The digital pallet of online reputation management paints an image and shapes expectations in the consumer’s mind. Nearly everyone—customers, buyers, and patients—envisions who you are based on the strength […]
If nobody’s aware that your patients are satisfied, does it even matter? Related: 9 Essential Steps to Improve Doctor Ratings Online Yes, of course it matters — but it isn’t helping your marketing. Word-of-mouth and online review websites are the dominant resources patients use to select their doctors. Which means that in 2017, taking charge […]
In today’s increasingly tech-savvy world, it’s easy to get lost in the complex jargon of the on arena. Don’t give up — we’re here to break it down for you. Whether you’re looking to brush up on your marketing knowledge or starting from scratch, the ABCs of Marketing will help you understand some of the most important terms that you need to know today.
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– Jonathan Calure, MD