The Biggest Misconception about Social Media in Healthcare

Today, most healthcare organizations have some sort of social media presence. While a couple of doctors and health gurus have cornered the market on major medical celebrity, hospitals and practices simply aim to appeal to a hometown market with their social media posts. Social media and healthcare can be a powerful thing. You can reach out […]

[VIDEO] Here’s Why YouTube Should Be a Part of Your Healthcare Advertising

Google may be the number one search engine in the world, but it also owns the second-largest search engine on the web: YouTube. Despite its ever-growing presence and 30 million daily users, few hospitals and practices include YouTube as part of their healthcare advertising strategies. There are two ways to take advantage of YouTube to reach […]

5 Things Most Doctors Get Wrong about Social Media

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]

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