Digital Ads and Healthcare: What Makes Some Companies So Successful?

In marketing, the Pareto principle—or the 80/20 principle—applies to a lot of what we do. For example, more often than not, 20% of the healthcare organizations in any given demographic are responsible for 80% of the ad space. The rest are missing out on a digital advertising opportunity—and that’s one of the most powerful tools […]

5 Crucial Steps to Take Before Planning a Social Media Strategy

Planning a smart marketing strategy means basing your decisions on data. And today, the data shows that 70% of people use social media. It may not be where prospective patients are actively searching for a doctor, but a solid social media strategy can still build trust with your demographic. And, as you’ll see in this […]

Online Marketing that Reaches Baby Boomers

Around this time last year, tech-loving Millennials overtook the Baby Boomer Generation. At 75.4 million, Millennials (generally 1981 to 1994) became America’s largest generation, unseating Boomers at 74.9 million (1946 to 1964). [Pew Research] But online Boomer marketing is neither down nor out. Millennials—who are a tough marketing challenge—seem to have dominated the spotlight lately. But […]

Creating a Powerhouse Facebook Business Page for Social Media Marketing

From a marketing view, Facebook statistics are staggering. Half of the American population uses Facebook at least once a month. Better than 40 percent of small businesses in the US use Facebook. That makes it the undisputed champion. It’s an absolute “must have,” for your social media marketing strategy. A FB page is vital to hospitals, […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD