Nuevo Direct: The Genesis of New Mail for Healthcare Advertising

It doesn’t take much prompting on our part to get a response. Any mention of direct mail advertising in healthcare marketing, and the room divides into two groups. First, there’s the “eyes-roll-upward” bunch—with body language-speak for: “You’ve got to be kidding! Direct mail is as old school as black-and-white TV, and just about as innovative.”


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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

– Jonathan Calure, MD