[Article Series: An excerpt from a forthcoming book by Mark Tager, MD, and Stewart Gandolf, MBA, for private practice physicians and healthcare administrators about reaching, recruiting and retaining private pay and elective care patients.] The rising tide of consumerism in healthcare is challenging for both the patient and the physician. The patient is now the […]
Competition in business is one course of study that is seldom taught in medical school. But it’s often the first thing we hear about when healthcare providers knock on our door looking for marketing help. You can list “competition”—or some offshoot consequence of same—as the leading reason why individual doctors, group medical practices, hospital executives […]
An interesting thing about marketing for healthcare is that useful lessons can be found in unlikely places and unrelated enterprises. With a little imagination and creative thinking, good stories—business success stories—reveal ideas that transfer to a practitioner, group practice or even a hospital. Here’s one such story from the managing editor of Healthcare Success publications. […]
The usual challenges of physician recruitment, physician relations and physician marketing are all contending with an unhappy dynamic: Many doctors simply don’t want to be a doctor any longer. After investing ump-teen years in earning their much-prized white coat, it looks like many docs want to hang it up. They are either ready to get […]
There is a cure if you follow a strict treatment plan for feeling better. A doctor called not long ago and told us he desperately needed our help. That’s not unusual, but he said he couldn’t even wait to go to one of our monthly strategic marketing planning meetings; he wanted us to work with […]
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