Cash-Pay Healthcare

Start, Grow, & Perfect Your
Cash-Pay Healthcare Business

Cash-Pay Healthcare book

This is a book for every healthcare practitioner—from every discipline—who is seeking to create a more meaningful, direct, and satisfying type of interaction with patients. At its foundation lies cash-pay healthcare and a return to the basic principles of commerce. You deliver services and products, and an experience that patients feel good about paying for with their hard-earned cash. This may involve a new payment structure, such as membership, concierge, hybrid, or direct pay; or it may be augmenting your business by adding new profit streams. It’s simple, but not easy.

In this breakthrough book, Dr. Mark Tager and Stewart Gandolf, MBA provide a practitioner’s step-by-step guide to starting, growing and profiting from cash-pay healthcare. You’ll find checklists, bulleted lists, helpful examples, and a guide to the best resources to help you along the way. No matter where you are along the continuum of generating additional revenue, you’ll come away more confident and committed to growing your practice and serving your patients.

photo of Mark Tager

Dr. Mark Tager

Photo of Stewart Gandolf

Stewart Gandolf, MBA

Cash-Pay Healthcare

Start, Grow, & Perfect Your
Cash-Pay Healthcare Business

Cash-Pay Healthcare book
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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD