Maximize Your Return on Investment with Expert Healthcare Marketing Consulting Ensure your success… strategically. Hospitals and practices each face a unique set of business and marketing challenges. It could be increased competition. It may be decreasing referrals or stagnating marketing results. Maybe it’s changing demographics… or any of a whole host of other possibilities. Whatever your challenges, you must overcome them. With industry-leading experience and expertise in healthcare marketing, we provide the help you need through our consulting services, which follow a familiar model for success in healthcare: EXAMINATION Due diligence to understand your needs and challenges… Marketing review and audit Discovery of goals, budget, internal politics, referral patterns and more Evaluation of online presence SWOT analysis DIAGNOSIS Specialized and experienced analysis based on… Investigative conversations Marketplace research Analysis of competition, target audience and demographics Unique selling proposition TREATMENT PLAN Plan of action to achieve your goals and maximize your ROI. 12-month, step-by-step marketing plan designed to achieve your goals Development of unique positioning Proven “best practices” based on thousands of prior successes Making your success easy by coming to you. For most of our clients, onsite consulting represents the best start toward a strategic and effective marketing plan. We visit your hospital or practice and work directly with your leadership team and marketing designates to help you achieve your objectives. Kathy Gaughran, Marketing Strategist To ensure a complete exam and an accurate diagnosis of your situation and challenges, onsite consulting begins 30 to 45 days before the in-person meetings. Our experienced healthcare marketing experts open the lines of communication, engage in fact-finding with you, and collect and analyze information about the marketplace, your competition, existing marketing efforts, your target audiences, your online reputation and much more. Before we meet face-to-face, we will perform a number of important tasks essential to giving your consultant a complete, accurate picture of your marketing and business reality. In advance of the visit, we will consult with you in detail, field your questions and ask many questions of our own. By the time we arrive, we’ll be fully informed, prepared for a productive consulting session and ready to present a highly strategic plan of action — your “treatment plan” —designed to help you achieve your business and marketing objectives. We can also consult with you without the onsite visit via our Virtual Consulting program or meet with your team at a resort or other meeting location.