Press

Healthcare Success Strategies in the Press

We are happy to contribute to your publication

Healthcare editors and reporters often ask us to provide expert interviews and/or write articles for their publications.

The following are recent articles that have appeared featuring a member of Healthcare Success Strategies’ team. To inquire about our providing articles or interviews for your publication, call (800) 656-0907.

“The What, Why and How of Healthcare Landing Pages That Actually Work” Guest Communications Corporation, May 2013

“The Curious Case of Unwanted Email” Chicago Medical Society’s magazine, March 2013

Ads proliferate across St. Louis as hospitals push services and name-recognition. Lonnie Hirsch (expert resource)
St. Louis Post-Dispatch, November 19, 2012

CRM white paper.Stewart Gandolf, MBA (expert resource) Krames Staywell, October 2012

“The Surprising Secret Behind Doctor Referrals” Stewart Gandolf, MBA (expert resource) Wall Street Journal’s Smart Money Magazine, April 13, 2012

“Former Drug Reps Eyed to Pitch Physicians on Referrals” Stewart Gandolf, MBA (expert resource) American Medical News and amednews.com, January 16, 2012.

“The Disturbing Reason Why Patients Disappear…and Its Impact to Your Bottom Line” PhysBiz Tech, March 24, 2012

“Phoenix Healthcare Practices Need to Efficiently Invest in Marketing to Survive” Our seminar, “Advanced Healthcare Marketing Strategies” was the subject of this article written by Denise Meredith. Examiner.com, March 10, 2012

“9 Strategies to Enhance Patient Experience, Outcomes and Your Reputation” by Stewart Gandolf, MBA and Lonnie Hirsch PhysBizTech, February 2012

“Nine Essentials for Improving Patient Retention” Medical Practice Digest, December 2011

“The “Ah-Ha” Moment: The Six, and Only Six, Ways to Market an Orthopaedic Practice” by Stewart Gandolf, MBA and Lonnie Hirsch AAOE Newsletter, November 2011

“Coping With Change” by Lonnie Hirsch and Stewart Gandolf, MBA Houston Medical Times, November 2011

Marketing a Center of Excellence by Lonnie Hirsch and Stewart Gandolf, MBA Healthcare Success Strategies was pleased to contribute to SurgiStrategies cover story about one of our successful clients, Magna Health Systems, one of Chicago’s leading outpatient surgical centers. SurgiStrategies, September 2011

$"Cataract & Refractive Surgery Today"$ Rejuvenate Your Practice Stewart Gandolf, MBA (expert resource) Cataract & Refractive Surgery, June 2011

Don’t Shoot Holes in Your Physician Liaison’s Marketing Efforts by Lonnie Hirsch ImagingBiz, June 9, 2011

Seven Key Reasons to Harness Video Power Now, Ahead of Your Imaging Competition by Lonnie Hirsch ImagingBiz, April 5, 2011

Veterinary Marketing and Advertising: Winning Year-Round Clients with Holiday Season Publicity brandBUZZ

Marketing Your Practice
Steve Smith (expert resource) Radiology Today, October 2010

5 Best Practice Concepts to Improve Marketing to Physicians by Lonnie Hirsch and Stewart Gandolf, MBA Becker’s Hospital Review, October 12, 2010

MedSpa Marketing’s New Landscape: Building for the Long Haul and Gaining Market Share after the Economic Storm by Stewart Gandolf, MBA The Aesthetic Guide, November/December 2010.

Advertising Your Practice: Where NOT to Waste Money Lonnie Hirsch (expert resource) Medscape, September 1, 2010

Stewart Gandolf, MBA Frequent expert contributor for articles about medical marketing.Medical Economics, various

Should Doctors Worry When Patients Rate Them Online? Stewart Gandolf, MBA (expert resource) ACP Internist

Ethical Dental Marketing That Works Dental Economics

What Should Your In-House Marketing Person Be Doing? By Stewart Gandolf, MBA and Lonnie Hirsch Cardiovascular Business, August 2010

Creating an Effective ASC Marketing Plan for Growth & Success by Stewart Gandolf, MBA and Lonnie Hirsch Surgistrategies, August 2010

Mayo Clinic Interview Reveals Secrets to Social Media Successfrom Stewart Gandolf’s blog postSociety for Healthcare Strategy & Market Development (a division of the American Hospital Association) e-Connect

“How to Profit From Linked-In: Social Media in Healthcare Marketing”
by Stewart Gandolf, MBA Marketing Healthcare Today, March 2009

The Mayo Clinic: A Social Media Powerhouse from Stewart Gandolf’s blog postRagan’s HealthCare Marketing & Communications News

“Twitter and Social Media: Pointless Babble or Pot of Gold?” Stewart Gandolf, MBA (expert resource) Marketing Experiments

“Blogging for Profit: Successful Healthcare Marketing Strategies” Stewart Gandolf, MBA (expert resource)Mequoda Daily, January 28, 2010

“Reach More Patients With External Advertising” Stewart Gandolf, MBA (expert resource) Ideas in Practice Newsletter, published by CareCredit, Fall, 2009

Marketing Strategy Ensures Continued Growth Despite Rough Economyby Stewart Gandolf, MBA The Aesthetic Guide, Sept/Oct 2009

“What Resonates Now” Stewart Gandolf, MBA (expert resource) Healthleaders Magazine, August 2009

“Medical Yellow Pages: Playing to Win and Here are Some Rules” Marketing Healthcare Today, March/April 2009

“Do Online Ratings Matter?” Stewart Gandolf (expert resource) Physicians Practice, April, 2009

Healthcare Marketing Secrets When The Economic News Is Soft Marketing Healthcare Today, January 2009

How to Drive New Patients to your Website Tomorrow by Stewart Gandolf and Lonnie Hirsch – M. D. News, November 2008

How to Re-Attract Former Patients Stewart Gandolf, MBA (expert resource)Medical Economics, May 7, 2008

“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead)”Authorized reprint of our Special Report. Oto’sScope, Spring 2008

Use Marketing to Draw in More Patients
Stewart Gandolf, MBA (expert resource) Medical Economics, March 18, 2008 article.

Marketing the Right Way Physicians Practice, May 2007

Marketing 101Stewart Gandolf, MBA (expert resource) Medical Times, June 7, 2007

How to Drive New Patients to your Website Tomorrow by Stewart Gandolf and Lonnie Hirsch – M. D. News, November 2008

How to Re-Attract Former Patients Stewart Gandolf, MBA (expert resource)Medical Economics, May 7, 2008

“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead)” Authorized reprint of our Special Report. Oto’sScope, Spring 2008

Use Marketing to Draw in More Patients Stewart Gandolf, MBA (expert resource) Medical Economics, March 18, 2008 article.

Marketing the Right Way Physicians Practice, May 2007

Marketing 101Stewart Gandolf, MBA (expert resource)
Medical Times, June 7, 2007

Medical Economics Partners with Healthcare Success Strategies to Distribute Medical Marketing CDs for Physicians Medical Economics, November 14, 2006

Your Patients are Looking for You on the Web. Are You There Yet? Optometric Management, August 2006

“Neurology Practice Management” Lonnie Hirsch is on the Editorial Advisory Board for Oakstone’s new publication Oakstone Medical Publishing, 2006

5 Profit Boosting Marketing Strategies Physicians Almost Always Overlook
Physicians Practice, February 15, 2006

Tips to Market Your Practice in the New Year
Neurology Today, Dec. 18, 2008

M.D. News – August 2007

Great Quality Stats? Stellar Satisfaction Scores? Tell That to Your Customers.
Stewart Gandolf (expert resource) Today’s Hospitalist, February 2008