Healthcare Success in the Press

We are happy to contribute to your publication.

Healthcare editors and reporters often ask us to provide expert interviews and/or write articles for their publications.

The following are recent articles that have featured a member of the Healthcare Success team. To inquire about our providing articles or interviews for your publication, call (800) 656-0907. 

Media Contact
leslie

 

Leslie Brooks
Leslie@HealthcareSuccess.com
(800) 656-0907, ext. 117


“Smart marketing helps ASCs attract patients and surgeons.” OR Manager, Inc. Stewart Gandolf, MBA, was an expert contributor to this two-part article series. November and December of 2016.

“Outdoor Advertising,” MWI Messenger. Stewart Gandolf, MBA, was interviewed for this article, which appeared in July of 2016.

strategic health care marketing
“New School Marketing Shifts that Boost Service Line Profitability,” Strategic Healthcare Marketing. Written by Stewart Gandolf, MBA. January 1, 2015.

WOSU
Stewart Gandolf, MBA, was a featured interviewee for a story on increased marketing by hospitals. WOSU Radio 89.7 FM, Columbus, OH, on November 17, 2014.

Medical Practice Insider
“Top 10 Rules of Reputation Management,” Medical Practice Insider. Written by Stewart Gandolf, MBA, June 10, 2014.

Medical Practice Insider
“Twitter’s New Collage Feature: A Zillion Volts of Noticeability,”  Medical Practice Insider. Written by Stewart Gandolf, MBA, May 14, 2014.


Medical Practice Insider
“Why Most Patients Don’t Make Referrals — and How to Fix That,” Medical Practice Insider. Written by Lonnie Hirsch, April of 2014.


GCCLogo
“The What, Why and How of Healthcare Landing Pages that Actually Work,” Guest Communications Corporation, May of 2013.

"chicago-medical"
“The Curious Case of Unwanted Email,” Chicago Medical Society’s magazine, March of 2013.

"St. Louis Post-Dispatch"
“Ads Proliferate across St. Louis as Hospitals Push Services and Name Recognition,” St. Louis Post-Dispatch, November 19, 2012. Lonnie Hirsch (expert resource).

"Krames Staywell"
CRM white paper for Krames Staywell. Stewart Gandolf, MBA (expert resource). October of 2012.

"Smart-Money"
“The Surprising Secret Behind Doctor Referrals,” Wall Street Journal’s Smart Money Magazine, April 13, 2012. Stewart Gandolf, MBA (expert resource).

"American Medical News"
“Former Drug Reps Eyed to Pitch Physicians on Referrals,” American Medical News and amednews.com, January 16, 2012. Stewart Gandolf, MBA (expert resource).

"PhysBizTech"
“The Disturbing Reason Why Patients Disappear…and Its Impact to Your Bottom Line,” PhysBiz Tech, March 24, 2012.

"examiner"
“Phoenix Healthcare Practices Need to Efficiently Invest in Marketing to Survive, “ Examiner.com, March 10, 2012. Healthcare Success’ seminar, “Advanced Healthcare Marketing Strategies,” was the subject of this article written by Denise Meredith.

"PhysBizTech"
“9 Strategies to Enhance Patient Experience, Outcomes and Your Reputation,” PhysBiz Tech, February of 2012. Written by Stewart Gandolf, MBA, and Lonnie Hirsch.

"Medical Practice Digest"
“Nine Essentials for Improving Patient Retention,” Medical Practice Digest, December of 2011.

"AAOE Newsletter"
“The “Ah-Ha” Moment: The Six — and Only Six —Ways to Market an Orthopaedic Practice” AAOE Newsletter, November of 2011. . By Stewart Gandolf, MBA, and Lonnie Hirsch.

"Houston Medical Times"
“Coping With Change,” Houston Medical Times, November of 2011. By Lonnie Hirsch and Stewart Gandolf, MBA.

"SurgiStrategies"
Marketing a Center of Excellence by Lonnie Hirsch and Stewart Gandolf, MBA Healthcare Success was pleased to contribute to SurgiStrategies cover story about one of our successful clients, Magna Health Systems, one of Chicago’s leading outpatient surgical centers. SurgiStrategies, September 2011

"Cataract & Refractive Surgery Today"
Rejuvenate Your Practice, Cataract & Refractive Surgery, June of 2011. Stewart Gandolf, MBA (expert resource).

"ImagingBiz"
“Don’t Shoot Holes in Your Physician Liaison’s Marketing Efforts,” ImagingBiz, June 9, 2011. By Lonnie Hirsch.

"ImagingBiz"
“Seven Key Reasons to Harness Video Power Now, Ahead of Your Imaging Competition,” ImagingBiz, April 5, 2011. By Lonnie Hirsch.

"AAHA"
“Veterinary Marketing and Advertising: Winning Year-Round Clients with Holiday Season Publicity,” brandBUZZ.

"Radiology-Today"
“Marketing Your Practice,” Radiology Today, October of 2010. Steve Smith (expert resource).

"Beckers Hospital Review"
“5 Best-Practice Concepts to Improve Marketing to Physicians,” Becker’s Hopsital Review, October 12, 2010. By Lonnie Hirsch and Stewart Gandolf, MBA.


"Medscape"
“Advertising Your Practice: Where NOT to Waste Money,” WebMD’s Medscape, September 1, 2010. Lonnie Hirsch (expert resource).


"ACP Internist"
“Should Doctors Worry When Patients Rate Them Online?,” ACP Internist. Stewart Gandolf, MBA (expert resource).


"Cardiovascular Business"
“What Should Your In-House Marketing Person Be Doing?,” Cardiovascular Business, August 2010. By Stewart Gandolf, MBA and Lonnie Hirsch.

"SurgiStrategies"
“Creating an Effective ASC Marketing Plan for Growth & Success,” Surgistrategies, August 2010. By Stewart Gandolf, MBA, and Lonnie Hirsch.

"SHSMD"
“Mayo Clinic Interview Reveals Secrets to Social Media Success.” from Stewart Gandolf’s blog post, Society for Healthcare Strategy & Market Development (a division of the American Hospital Association) e-Connect.

"Marketing Healthcare Today"
“How to Profit from Linked-In: Social Media in Healthcare Marketing,” Marketing Healthcare Today, March of 2009. By Stewart Gandolf, MBA.

"Ragan's HealthCare Marketing & Communications News"
“The Mayo Clinic: A Social Media Powerhouse,” from Stewart Gandolf’s blog post, Ragan’s HealthCare Marketing & Communications News

"Marketing Experiments"
“Twitter and Social Media: Pointless Babble or Pot of Gold?,” Marketing Experiments. Stewart Gandolf, MBA (expert resource).

"Mequoda-logo"
“Blogging for Profit: Successful Healthcare Marketing Strategies,” Mequoda Daily, January 28, 2010. Stewart Gandolf, MBA (expert resource).

"Care Credit"
“Reach More Patients with External Advertising,” Ideas in Practice newsletter, published by CareCredit, fall of 2009. Stewart Gandolf, MBA (expert resource).

"The aesthetic guide"
“Marketing Strategy Ensures Continued Growth Despite Rough Economy,” The Aesthetic Guide, September/October of 2009. By Stewart Gandolf, MBA.

“What Resonates Now,” HealthLeaders Magazine, August of 2009. Stewart Gandolf, MBA (expert resource).

"Marketing Healthcare Today"
“Medical Yellow Pages: Playing to Win, and Here are Some Rules,” Marketing Healthcare Today, March/April of 2009.

"Physicians Practice"
“Do Online Ratings Matter?,” Physicians Practice, April of 2009. Stewart Gandolf (expert resource).

"Marketing Healthcare Today"
Healthcare Marketing Secrets When the Economic News is Soft,” Marketing Healthcare Today, January of 2009.

"M.D. News"
How to Drive New Patients to your Website Tomorrow,” M.D. News, November of 2008. By Stewart Gandolf and Lonnie Hirsch.

"Medical Economics"
“How to Re-Attract Former Patients,” Medical Economics, May 7, 2008. Stewart Gandolf, MBA (expert resource).

“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead).”Authorized reprint of our Special Report, Oto’sScope, Spring of 2008.

"Medical Economics"
“Use Marketing to Draw in More Patients,” Medical Economics, March 18, 2008. Stewart Gandolf, MBA (expert resource).

"Physicians Practice"
“Marketing the Right Way,” Physicians Practice, May of 2007.

medicaltimes
“Marketing 101,” Medical Times, June 7, 2007. Stewart Gandolf, MBA (expert resource).

M.D. News
“How to Drive New Patients to Your Website Tomorrow,” M.D. News, November of 2008. By Stewart Gandolf, MBA, and Lonnie Hirsch.

"Medical Economics"
“How to Re-Attract Former Patients,” Medical Economics, May 7, 2008. Stewart Gandolf, MBA (expert resource).

“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead).” Authorized reprint of our Special Report. Oto’sScope, Spring of 2008.

"Medical Economics"
“Use Marketing to Draw in More Patients,” Medical Economics, March 18, 2008. Stewart Gandolf, MBA (expert resource).

"Physicians Practice"
“Marketing the Right Way,” Physicians Practice, May of 2007.

medicaltimes
“Marketing 101,” Medical Times, June 7, 2007, Stewart Gandolf, MBA (expert resource).

"Medical Economics
“Medical Economics Partners with Healthcare Success to Distribute Medical Marketing CDs for Physicians,” Medical Economics, November 14, 2006

optometric-mgnt_logo
“Your Patients are Looking for You on the Web. Are You There Yet?,”  Optometric Management, August of 2006.

Oakstone
Lonnie Hirsch was on the Editorial Advisory Board for Oakstone Medical Publishing’s new publication, Neurology Practice Management, in 2006.

"Physicians Practice"
“5 Profit-Boosting Marketing Strategies Physicians Almost Always Overlook,” Physicians Practice, February 15, 2006.

neurology-today-logo
“Tips to Market Your Practice in the New Year,”  Neurology Today, Dec. 18, 2008.

md-news-logo
M.D. News, August of 2007.

todays-hosp-logo
“Great Quality Stats? Stellar Satisfaction Scores? Tell That to Your Customers,” Today’s Hospitalist, February of 2008. Stewart Gandolf (expert resource).

healthy-practice
Stewart Gandolf Interviewed on “Healthy Practice.” (Click to listen to audio segment)

hida-logo
“Helping Physician Customers Grow Their Practices,” HIDA, June of 2008. A curriculum item for a medical products industry sales training program.

md-news-logo
“Doctors – Make Marketing Hay While the Sun Shines,” M.D. News, October of 2007. By Stewart Gandolf and Lonnie Hirsch.

healthy-practice
Lonnie Hirsch Interviewed on “Healthy Practice.” (Click to listen to audio segment)

"Medical Economics
“How to Re-Attract Former Patients,” Medical Economics, March 7, 2008. Stewart Gandolf (expert resource).

dod-logo
“How to Improve Patient Satisfaction and Win Patient Referrals,” Doctor of Dentistry, September of 2007.

dod-logo
“Phone Skills Can Make or Break Your Practice,” Doctor of Dentistry, July of 2007.

ME-dentist
“Blueprint for Business,” Middle East Dentist, November of 2007.

ME-dentist
“Marketing 101,” Middle East Dentist, October of 2007.

orthonewsline
“Marketing Expert Answers Strategy Questions,” OrthoNewsline.com, September 25, 2008.  Interview of Stewart Gandolf, MBA.
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