Press

Healthcare Success Strategies in the Press

We are happy to contribute to your publication

Healthcare editors and reporters often ask us to provide expert interviews and/or write articles for their publications.

The following are recent articles that have appeared featuring a member of Healthcare Success Strategies’ team. To inquire about our providing articles or interviews for your publication, call (800) 656-0907. 

smartmoneyWall Street Journal

WOSU Stewart Gandolf was a featured interviewee for a story on increased marketing by hospitals. WOSU radio, November 17, 2014
Medical Practice Insider “Top 10 rules of reputation management” Stewart Gandolf, MBA, June 10, 2014
Medical Practice Insider Why most patients don’t make referrals — and how to fix that Lonnie Hirsch, Medical Practice Insider, April 2014
GCCLogo“The What, Why and How of Healthcare Landing Pages That Actually Work” Guest Communications Corporation, May 2013
"chicago-medical"
“The Curious Case of Unwanted Email” Chicago Medical Society’s magazine, March 2013
"St. Louis Post-Dispatch" Ads proliferate across St. Louis as hospitals push services and name-recognition. Lonnie Hirsch (expert resource)
St. Louis Post-Dispatch, November 19, 2012
"Krames Staywell" CRM white paper. Stewart Gandolf, MBA (expert resource) Krames Staywell, October 2012
"Smart-Money" “The Surprising Secret Behind Doctor Referrals” Stewart Gandolf, MBA (expert resource) Wall Street Journal’s Smart Money Magazine, April 13, 2012
"American Medical News" “Former Drug Reps Eyed to Pitch Physicians on Referrals” Stewart Gandolf, MBA (expert resource) American Medical News and amednews.com, January 16, 2012.
"PhysBizTech" “The Disturbing Reason Why Patients Disappear…and Its Impact to Your Bottom Line” PhysBiz Tech, March 24, 2012
"examiner" “Phoenix Healthcare Practices Need to Efficiently Invest in Marketing to Survive” Our seminar, “Advanced Healthcare Marketing Strategies” was the subject of this article written by Denise Meredith. Examiner.com, March 10, 2012
"PhysBizTech" “9 Strategies to Enhance Patient Experience, Outcomes and Your Reputation” by Stewart Gandolf, MBA and Lonnie Hirsch PhysBizTech, February 2012
"Medical Practice Digest" “Nine Essentials for Improving Patient Retention” Medical Practice Digest, December 2011
"AAOE Newsletter" “The “Ah-Ha” Moment: The Six, and Only Six, Ways to Market an Orthopaedic Practice” by Stewart Gandolf, MBA and Lonnie Hirsch AAOE Newsletter, November 2011
"Houston Medical Times" “Coping With Change” by Lonnie Hirsch and Stewart Gandolf, MBA Houston Medical Times, November 2011
"SurgiStrategies" Marketing a Center of Excellence by Lonnie Hirsch and Stewart Gandolf, MBA Healthcare Success Strategies was pleased to contribute to SurgiStrategies cover story about one of our successful clients, Magna Health Systems, one of Chicago’s leading outpatient surgical centers. SurgiStrategies, September 2011
"Cataract & Refractive Surgery Today" Rejuvenate Your Practice Stewart Gandolf, MBA (expert resource) Cataract & Refractive Surgery, June 2011
"ImagingBiz"
Don’t Shoot Holes in Your Physician Liaison’s Marketing Efforts by Lonnie Hirsch ImagingBiz, June 9, 2011
"ImagingBiz"
Seven Key Reasons to Harness Video Power Now, Ahead of Your Imaging Competition by Lonnie Hirsch ImagingBiz, April 5, 2011
"AAHA"
Veterinary Marketing and Advertising: Winning Year-Round Clients with Holiday Season Publicity brandBUZZ
"Radiology-Today" Marketing Your Practice
Steve Smith (expert resource) Radiology Today, October 2010
"Beckers Hospital Review"5 Best Practice Concepts to Improve Marketing to Physicians by Lonnie Hirsch and Stewart Gandolf, MBA Becker’s Hospital Review, October 12, 2010
"Medscape" Advertising Your Practice: Where NOT to Waste Money Lonnie Hirsch (expert resource) Medscape, September 1, 2010
"ACP Internist" Should Doctors Worry When Patients Rate Them Online? Stewart Gandolf, MBA (expert resource) ACP Internist
"Cardiovascular Business" What Should Your In-House Marketing Person Be Doing? By Stewart Gandolf, MBA and Lonnie Hirsch Cardiovascular Business, August 2010
"SurgiStrategies" Creating an Effective ASC Marketing Plan for Growth & Success by Stewart Gandolf, MBA and Lonnie Hirsch Surgistrategies, August 2010
"SHSMD"
Mayo Clinic Interview Reveals Secrets to Social Media Successfrom Stewart Gandolf’s blog postSociety for Healthcare Strategy & Market Development (a division of the American Hospital Association) e-Connect
"Marketing Healthcare Today" “How to Profit From Linked-In: Social Media in Healthcare Marketing”
by Stewart Gandolf, MBA Marketing Healthcare Today, March 2009
"Ragan's HealthCare Marketing & Communications News" The Mayo Clinic: A Social Media Powerhouse from Stewart Gandolf’s blog postRagan’s HealthCare Marketing & Communications News
"Marketing Experiments" “Twitter and Social Media: Pointless Babble or Pot of Gold?” Stewart Gandolf, MBA (expert resource) Marketing Experiments
"Mequoda-logo"“Blogging for Profit: Successful Healthcare Marketing Strategies” Stewart Gandolf, MBA (expert resource)Mequoda Daily, January 28, 2010
"Care Credit"“Reach More Patients With External Advertising” Stewart Gandolf, MBA (expert resource) Ideas in Practice Newsletter, published by CareCredit, Fall, 2009
"The aesthetic guide"
Marketing Strategy Ensures Continued Growth Despite Rough Economyby Stewart Gandolf, MBA The Aesthetic Guide, Sept/Oct 2009
“What Resonates Now” Stewart Gandolf, MBA (expert resource) Healthleaders Magazine, August 2009
"Marketing Healthcare Today" “Medical Yellow Pages: Playing to Win and Here are Some Rules” Marketing Healthcare Today, March/April 2009
"Physicians Practice" “Do Online Ratings Matter?” Stewart Gandolf (expert resource) Physicians Practice, April, 2009
"Marketing Healthcare Today" Healthcare Marketing Secrets When The Economic News Is Soft Marketing Healthcare Today, January 2009
"M.D. News"
How to Drive New Patients to your Website Tomorrow by Stewart Gandolf and Lonnie Hirsch – M. D. News, November 2008
"Medical Economics"
How to Re-Attract Former Patients Stewart Gandolf, MBA (expert resource)Medical Economics, May 7, 2008
“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead)”Authorized reprint of our Special Report. Oto’sScope, Spring 2008
"Medical Economics" Use Marketing to Draw in More Patients
Stewart Gandolf, MBA (expert resource) Medical Economics, March 18, 2008 article.
"Physicians Practice" Marketing the Right Way Physicians Practice, May 2007
medicaltimes Marketing 101Stewart Gandolf, MBA (expert resource) Medical Times, June 7, 2007
M.D. News
How to Drive New Patients to your Website Tomorrow by Stewart Gandolf and Lonnie Hirsch – M. D. News, November 2008
"Medical Economics"
How to Re-Attract Former Patients Stewart Gandolf, MBA (expert resource)Medical Economics, May 7, 2008
“Seven Deadly Sins of Private Practice Marketing (and 7 things you need to do instead)” Authorized reprint of our Special Report. Oto’sScope, Spring 2008
"Medical Economics"Use Marketing to Draw in More Patients Stewart Gandolf, MBA (expert resource) Medical Economics, March 18, 2008 article.
"Physicians Practice" Marketing the Right Way Physicians Practice, May 2007
medicaltimesMarketing 101Stewart Gandolf, MBA (expert resource)
Medical Times, June 7, 2007
"Medical EconomicsMedical Economics Partners with Healthcare Success Strategies to Distribute Medical Marketing CDs for Physicians Medical Economics, November 14, 2006
optometric-mgnt_logoYour Patients are Looking for You on the Web. Are You There Yet?  Optometric Management, August 2006
Oakstone“Neurology Practice Management” Lonnie Hirsch is on the Editorial Advisory Board for Oakstone’s new publication Oakstone Medical Publishing, 2006
"Physicians Practice"5 Profit Boosting Marketing Strategies Physicians Almost Always Overlook
Physicians Practice, February 15, 2006
neurology-today-logoTips to Market Your Practice in the New Year
Neurology Today, Dec. 18, 2008
md-news-logoM.D. News – August 2007
todays-hosp-logoGreat Quality Stats? Stellar Satisfaction Scores? Tell That to Your Customers.
Stewart Gandolf (expert resource) Today’s Hospitalist, February 2008
healthy-practiceStewart Gandolf Interviewed on Healthy Practice
(click to listen to audio segment)
hida-logoHelping Physician Customers Grow Their Practices A curriculum item for medical products industry sales training program. HIDA, June 2008
md-news-logoDoctors – Make Marketing Hay While The Sun Shines by Stewart Gandolf and Lonnie Hirsch M. D. News, October 2007
healthy-practiceLonnie Hirsch Interviewed on Healthy Practice
(click to listen to audio segment)
"Medical Economics“How to Re-Attract Former Patients”
Stewart Gandolf (expert resource)Medical Economics, March 7, 2008
dod-logoSeptember 2007 - How To Improve Patient Satisfaction And Win Patient Referrals – Doctor of Dentisitry,
dod-logoJuly 2007 - Phone Skills Can Make Or Break Your Practice – Doctor of Dentisitry,
ME-dentistNovember 2007 - Blueprint for Business – Middle East Dentist
ME-dentistOctober 2007 - Marketing 101 – Middle East Dentist
orthonewslineMarketing Expert Answers Strategy Questions
Interview of Stewart Gandolf Orthonewsline, September 25, 2008
This post was written by Stewart Gandolf