wearable techIt’s not the gadgetry, it’s the data.

The annual International Consumer Electronics Show—billed as the global stage for innovation—is always a big deal. The showcase has three main convention venues along the famed Las Vegas strip, several thousand exhibitors, and well over 150,000 attendees.

Scanning the innovative horizon for healthcare delivery and medical marketing, CES2015 was a digital bellwether for wearable technology and other patient-based (consumer) devices.

By one tally the CES show had about 300 health and biotech exhibitors, an increase of 35 percent over the 2014 show. Many devices are broadly characterized as wearable, where self-tracking health data originates with the patient.

To illustrate, Yahoo! News reported on wearable bracelets that “measure body fat and robots that coach children through chemotherapy.” And the All Tech Considered website wrote about:

  • CellScope – an iPhone camera attachment, earprobe and app for self-diagnosis
  • Neurotrack – an online quiz for Alzheimer evaluation

The quantified self…

But fascinating, coming-of-age gadgetry is only part of the story. The bigger picture is how wearables and digital tools are likely to change the doctor-patient relationship. In a Forbes overview report, The Five Most Disruptive Innovations at CES 2015, they observed how “information itself is fast becoming the critical asset in digital businesses.”

This is particularly appropriate in the Health and Fitness sector where: “There’s been an explosion since last year of new vendors and new applications that collect, report, and respond to information from the user’s own body, a trend that is sometimes referred to as ‘the quantified self.’”

And, as the digital data from these and other disruptive health and wellness devices eventually converge, “the result will be nothing short of a revolution in health care in the broadest sense, with patients shifting from passive to active participants in diagnosis, treatment, and preventive care,” predicts Forbes.

“Every business is now a digital business…”

Digital devices, data and wearable tech continue to transform healthcare delivery and redefine the doctor-patient relationship. And, as one CES2015 educational session proposes, “Tech is providing physicians and hospitals with access to new diagnostics tools, 360-view of their patients and powerful analytics to amplify their expertise and fuel a new era of medicine.”

Lonnie Hirsch

Subscribe to the Healthcare Success Marketing Blog

Join 19,000+ fellow healthcare marketers! Get Healthcare Success' latest marketing articles straight to your inbox. Enter your email address below:

Stewart Gandolf

Stewart Gandolf

Chief Executive Officer and Co-Founder at Healthcare Success Strategies
Stewart Gandolf, MBA, is CEO of Healthcare Success, a medical marketing and health care advertising agency. He is also a frequent writer and speaker. Most importantly, he is happily married and a "rock-n-roll daddy" to two wonderful girls.
Stewart Gandolf
Stewart Gandolf


Thank you for sharing. Like us to stay in touch with our latest posts.