[SHSMD15 Podcast Series] Healthcare Success is pleased to present our continuing series of conversations with healthcare industry and marketing thought leaders who will be speaking at the 2015 Conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association, #SHSMD15.

Strategic media planning and measurement are significant keys to optimizing value to your hospital or health organization, boost Return-on-Investment and align your media initiatives with organizational priorities.

In this podcast Healthcare Success Business Development Director Lauren Henss talks with Ann C. Nickels, Assistant Vice President of Public Relations & Communications at Medstar Health regarding her SHSMD15 presentation: How to Wow the C-Suite with Effective Media Strategies that boost ROI. 

Strategic public relations has proven itself to be a highly valuable in the work of a healthcare organization such as Medstar Health serving Maryland and the Washington, DC, region. In her talk, Ann will focus on integrated media strategy and how to measure the return on investment.

Among the ideas and key concepts that Ann discusses with Lauren are:

  • The importance of having a strategic media plan
  • How to work, measure and report the plan’s effectiveness
  • Using activities to support an organization’s strategies
  • Insights from using data driven, evidence-based decision making
  • Steering the boat and knowing where you’re going
  • Proving the value of PR and having a measuring and monitoring tool

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Ann observes that creating a full-year strategic public relations plan—one that focuses on key initiatives and generates data-driven insights—can seem overwhelming, but it is well worth the effort. Having month-by-month tactical timelines keeps the PR plan in play in spite of those daily issues and special projects that can pull your attention away.

Lauren Henss, Business Development Director

Please plan to attend this informative SHSMD15 session, How to Wow the C-Suite with Effective Media Strategies that Boost ROI, at the 2015 Connections conference of the Society for Healthcare Strategy & Market Development of the American Hospital Association. Ann Nickels’ talk will be Monday, October 12, at 10:45 AM.

Healthcare Success is exhibiting at booth #122. Healthcare Success is a full-service healthcare marketing company serving a national clientele of hospitals and outpatient clinics. Meet us at 2015 SHSMD Connections, October 11-14, Washington Marriott Wardman Park, Washington, DC.

FOR MORE INFORMATIVE TALKS in our educational series, connect with this page of recent interview/podcast posts from Healthcare Success.  

Listen to other podcasts from SHSMD 2015 session speakers:

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Lauren Henss

Lauren Henss

With an extensive background in marketing communications, branding and public relations, Lauren is a seasoned business executive with experience in building relationships with clients including hospitals, biotech’s and biopharmaceutical companies. She has worked with clients such as USC Norris Cancer Center, CHOC, Beckman Coulter, Thoratec, and Edwards Lifesciences. Lauren has a Bachelors degree in Communication from the University of the Pacific, in Stockton, CA. She also is a member, and past Director with PRSA.


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