Asthma and Allergy Marketing That Works
Grow Your Practice with Ethical, Effective Marketing
Partner with Healthcare and Allergy Marketing Experts to Get Results
When it comes to asthma and allergy marketing and advertising, many — if not most—allergy, asthma and immunology providers face stiff competition. Some of this marketing competition comes from new sources as well as from others that are “over the counter.” Also, asthma and allergy marketing can be made more challenging because asthma specialists also must contend with lower reimbursements and higher medical costs.
These days, informed and empowered patients search the Internet for and find allergists and immunologists that are close to home. But there’s also the bigger picture. Marketing to once-reliable (but now shrinking) professional referral sources is tougher than ever, with primary care practices making fewer referrals and treating some allergy cases themselves.
Allergy and asthma practices are also marketing themselves toe-to-toe with ear, nose and throat specialists, family practitioners, hospitals, drug store “quick clinics,” plus the many (heavily advertised) over-the-counter alternatives.
Some advertising positions the provider as a “tough case” specialist. Other immunology practice marketing sets practitioners or specialists apart as leaders in new and current medications and therapies or as being focused on specific patient needs or marketing gateways such as:
- Addison’s Disease
- Eye Allergy
- Food Allergies
- Pollen or Hay Fever
- Lactose Intolerance
- Peanut Allergy
- Pet Dander
- Poison Ivy
- Seasonal Airborne Allergies
The majority of allergy and asthma specialists who come to us want results for their practice or specialty clinic. They recognize that a well-defined marketing plan of action is the core answer to successfully meeting their growth goals in a shifting competitive landscape.
Our experienced medical marketing planning and strategies successfully build the practice that you want and deserve. You can keep (and recapture) doctor referrals and communicate a unique position for your practice distinguishes you from the competition.
While Internet users may search online to find your allergy and asthma practice, a website is only part of your bigger marketing picture. Your success relies on establishing a long-term marketing strategy developed with your unique practice, reputation, ethics and goals in mind. Creating a solid and recognizable brand identity is a vital part of your continued success.
For the past 20 years, we’ve worked with allergy and asthma specialists to build their practices with more of the cases they want, help them gain more referrals and differentiate themselves from the competition with marketing and advertising that gets results.
Partner with us for success. Let our marketing expertise help build your asthma, allergy and immunology practice now. Call us today at (800) 656-0907.