Bariatric Surgery
Attract More Bariatric Surgery Patients Today

Let us help you market your bariatric surgery practice to attract more cases and change more lives.

Informed and Strategic Bariatric Surgery Marketing

Attract Quality Patients by Marketing Effectively… and Ethically

Bariatric surgery marketing and advertising are commonplace… and necessary. That’s because the CDC says nearly 40 percent of Americans over age 20 are obese. As obesity rises, so does the interest in bariatric surgery, which has opened up opportunities for surgeons to change their case mix and help make a difference in more people’s lives. Thee are new techniques, new options for patients, and new ways for surgeons to provide appropriate, effective treatment.

What also increases is the competition between bariatric surgeons.

To Compete, Bariatric Surgeons Must Stand Out

The increase in both demand and opportunity has created a much more competitive market for bariatric surgeons. In some areas, there is a virtual deluge of bariatric surgery marketing messages from weight-loss surgeons. In most markets, candidates for weight-loss surgery have plenty of choices. So, how do you compete?

At Healthcare Success, we know that competing in a crowded market means standing out from the competition. And that means having a compelling message, getting it heard and having it drive response. In a word: Marketing.

Marketing works, even in healthcare, even for referral-driven surgical practices and especially for practices striving to directly appeal to prospective patients. Competitors are marketing… aggressively. To stand out from them, you can’t merely market your bariatric practice. You have to market it well. You have to promote it strategically.

A Strategic Path to LAP-BAND® and Weight-Loss Surgery Success

Strategy is the hallmark of our approach to helping physicians and practices maximize their success by marketing effectively. With strategy at top of mind and more than 20 years’ experience to their credit, our professionals come to the table with knowledge not just of healthcare marketing but of how to market bariatric surgeons specifically.

Our strategies for weight-loss surgery practices consider the need to create a compelling message while also speaking to potential risks, complications, the mental-emotional aspects and the level of commitment patients need to make. We know stoma from stomach and duodenum from jejunum. Our marketing professionals are also familiar with the differences between today’s modern procedures, from lap band and sleeve gastrectomy to gastric bypass and even duodenal switch. And we understand that the highest standard of ethics is of paramount importance.

Marketing Ethically Because Your Reputation is Everything

As a surgeon, your reputation is your chief asset. At Healthcare Success, we never forget this, and reputation management and enhancement are woven into the fiber of all of our professional services.  Everything we do is to solidify your good reputation, which is why take a strong position for marketing ethically.

While ethics are clearly not insisted upon by all bariatric surgeons in their marketing, we see no distinction between ethical medical practices and ethical messaging. We believe in marketing our bariatric-surgery clients with the same commitment to reputation that they demonstrate in the operating room.

Scientific Marketing: Measure the Results of Your Efforts

Branding. Internet strategy. Referral-building. Practice representation. Staff training. Print collateral. TV and radio marketing. Our marketing strategists will devise a customized plan that will help you achieve your goals within your marketplace. We do this scientifically, basing what we do on what we know works in markets like yours for weight-loss surgeons like you.

Also, our scientific marketing approach means that we measure the results of your marketing efforts, as well. It’s vital to know what is and isn’t working so, together, we can make adjustments to your messaging in order to best achieve your goals.

For more information about our strategic, ethical and scientific approach to marketing weight-loss surgery practices, call us today at (800) 656-0907.

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Avoid the 7 Deadly Sins of Healthcare Marketing

Marketing a bariatric surgery practice can be challenging – even painful, if you don’t approach it with the right knowledge, tools and guidance. By reading about mistakes others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover now how to avoid these ”Seven Deadly Sins.“ Plus, join over 17,000 subscribers with a free subscription to our Insight Newsletter.

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What People Are Saying

“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”
– Jonathan Calure, MD, Maryland Vein Professionals

"You guys are blowing me away with the quality, commitment and passion of your collective work!”
– Dr. Mark Kim, Vein Specialist; Eterna Vein & Medical Aesthetics

"I want to thank Healthcare Success for suggesting our first free monthly varicose vein screenings for my Mt. Vernon office in October 2013. Thank you for coordinating all of the details with the media of this two-day event, as well as the launch of my new website in early December. You’ve already helped me attract new patients that I otherwise would never have attracted to my practice and met. Long-term, I’m convinced that this strategy will help grow my business as we host future screenings in all of our offices during 2014.”
- James Robelen, MD, Medical Director, Southern Illinois Vein Center, Marion, IL

“Healthcare Success is bringing new patients to our practice. In January 2013, they began managing all of our marketing including media (radio and TV), print (newspaper), and digital (website, blog, newsletter and PPC). We are seeing fantastic results. In April 2013, we scheduled 90% more new patients than our monthly average and 55% more than we scheduled last April. The Healthcare Success team is cooperative, quick to respond to our needs, and attentive to our bottom line. I can recommend them without reservations.”
– Neal Reynolds, MD, The Vein Center, Columbia SC

“Thank you! Thank you! Thank you! The seminar provides tested strategies and exposes you to multiple viewpoints that help you round out your marketing strategies and take it to the next level. My relationship with the experts at Healthcare Success is one of the most valuable professional relationships I have.”
– Erin Franklin, Marketing Director, Chicago Vein Institute

Christine Rizza
Digital Marketing Specialist

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