Plastic Surgery Marketing and Advertising that Get Results
Plastic surgery marketing is competitive — everyone’s doing it.
Because aesthetic plastic surgery is dominated by elective procedures, you can’t lean on referrals for business. You must directly speak to patients through a well-planned and well-executed marketing plan. As a result, plastic surgery is saturated with campaigns. To compete, you need to stay at the forefront of tomorrow’s marketing and advertising strategies. However, when you’re spending your days helping patients look and feel their best, staying up-to-date can be difficult. That’s where we come in. We live and breathe healthcare marketing. For over 20 years, we’ve helped thousands of practices grow and prosper, including a prominent Beverly Hills plastic surgeon. We can help you too.
Boost your numbers and increase your plastic surgery case sizes by marketing to the right patients.
So many factors make up your plastic surgery marketing plan. It can be overwhelming. But our expert strategists will conduct a thorough analysis of your practice in order to paint a complete picture of where you are now, where you want to go and how to get there. For example, one popular strategy is to focus your marketing efforts on just a few procedures to build a reputation of expertise. That strategy will require a different approach than establishing a more comprehensive brand. Reconstructive plastic surgery requires a different approach than aesthetic. The list goes on.
Crafting and communicating your plastic surgery brand sets your practice apart.
Your unique brand messaging attracts potential patients and influences your professional reputation. Patients considering plastic surgery — especially first-timers — are going to follow predictable paths to your practice:
- Word-of-mouth – Above everything else, patients are going to go to a plastic surgeon whose work they can admire in-person.
- Online reviews – Reputation management is mandatory. If a patient can’t ask someone they trust for a recommendation, they’ll turn to online crowdsourcing.
- Digital & traditional advertising – A popular, consistent presence will draw more patients. And “popular” doesn’t just mean well-known. It means you’ve developed a far-reaching, positive image.
Our specialists will develop each of these areas of your practice. While we work on your brand, all you have to do is keep performing amazing procedures. We’ll help you request referrals from satisfied patients, and our social media specialist will manage your reputation across every online platform. Finally, our talented artists, writers and online specialists will create beautiful and compelling advertisements, brochures and websites that generate interest and drive action. An “all fronts” marketing strategy is necessary to maximize your development and return-on-investment.
Call 800-656-0907 today to speak to a consultant about developing an effective, data-driven marketing plan.
Free E-Book & Newsletter
Avoid the 7 Deadly Sins of Plastic Surgery Marketing
Marketing a plastic surgery practice can be challenging — even painful, if you don’t approach it with the right knowledge, tools and guidance. By reading about mistakes others have learned the hard way, you can boost your marketing effectiveness and take a shortcut to success. Discover now how to avoid these 7 Deadly Sins. Plus, join over 17,000 subscribers with a free subscription to our Insight Newsletter.
What People Are Saying
Choose the Expertise of a Google Partner For Your Healthcare Marketing Agency
According to Google, we meet its “highest standards for qualification, training, and customer service.” Therefore, Google recently, hand picked our agency to join them as a Google SMB Partner. Our team of Google-certified digital marketing experts offers the most advanced online marketing strategies for getting your practice, hospital or healthcare organization discovered online.
Get a Free Digital Marketing Consultation
How well do you rank on Google? Does your website pass the mobile-friendliness, search engine optimization and marketing-smart tests? How do you compare to your competitors? What online advertising opportunities should you consider? Find out with this free consultation. Healthcare Success has partnered with Google to deliver an offer built to grow your business. Call 800-656-0907 today or click below to schedule your free digital marketing consultation.
To Request An Appointment
CALL (800) 656-0907
Use Our Easy Online Contact Form
Download the 7 Deadly Sins of Healthcare Marketing Ebook
To download your free e-book, please provide contact details.