Reproductive Medicine Marketing and Advertising that Produce Measurable Results

Expand your reproductive medicine practice, increase your revenue and help more families.

Drawing new patients to your practice — and keeping them for the duration of their fertility treatment — starts with effectively positioning yourself to potential patients. Patients need to know the full extent of your experience, credentials and why you’re the doctor they should choose. Communicating your compassion and capabilities through a customized, cohesive brand will be central to your reproductive marketing and advertising strategy. Your brand is the high-performance engine behind your marketing efforts, and it plays a major role in attracting more of the right kind of patient.

Effective fertility and reproductive endocrinology marketing requires a full-court press approach.

Patient needs vary. Some are looking for specific treatments and services, such as in vitro fertilization (IVF) or intrauterine insemination (IUI). Others are encountering difficulties while trying to get pregnant for the first time. Many feel hopeless because they haven’t succeeded after visiting multiple fertility centers. But despite these varied possibilities, it’s important that your marketing approach appeals to each individual. This will maximize your return-on-investment and ability to help those struggling to have a child.

Surpass your competition with our comprehensive reproductive medicine marketing and advertising services.

Reproductive medicine is a tough marketplace. Emotions typically run high and insurance coverage is minimal. Lots of people desperately want a family, but often can’t start one without your help. It’s our job to connect you with these patients in the most cost-effective way, which we accomplish by incorporating specific strategies, like IVF SEO marketing and healthcare content marketing, with general approaches that promote your comprehensive identity. Our strategists will consider your practice location, size, individual differentiators and many other factors to create and implement your custom medical marketing plan, which could include:

• Custom marketing website optimized for search engines and patient response
• Promotional practice brochure
• Pay-per-click advertising (such as Google AdWords)
• Radio
• TV
• Print

Make important connections with referrers and convert leads to quality patients.

Your ability to demonstrate face-to-face value to patients and referring doctors is key to scheduling appointments that result in fertility treatments. It’s all about presentation and sensitivity. Our highly experienced training director’s job is to transform your staff and physician liaison into tactical communicators. At the end of our training program, they’ll be able to discuss the value of your practice in an impactful manner and make patients feel welcome.