Effective Healthcare Advertising for Television
Create Effective, Compelling Broadcast Commercials and Campaigns
Broadcast advertising is, quite clearly, a highly effective form of marketing. This is true of healthcare businesses’ ads on television (broadcast and cable, which are ubiquitous and increasing in number and frequency. So, healthcare commercials work. Except when they don’t.
As with any other form of marketing or advertising in any other industry, some healthcare advertisers’ messages don’t achieve their target. Some ad campaigns fail. So what accounts for the difference? How do you ensure your healthcare organization is presenting a broadcast-ready brand and image that will actually succeed at attracting business?
Producing Effective Television Ads, from Beginning to End
At Healthcare Success Strategies, our experienced, industry-leading professionals create broadcast advertising campaigns designed to get results. Our recommendations are based on experience in all aspects of communications media including television, radio and many other forms of advertising — experience that is otherwise in short supply among medical marketing companies.
As the executive producer of your broadcast ad(s), we write the script, secure the talent, hire the studio, hire the director of photography, direct the shoot, do the editing and handle the media planning and buying. We can handle all types of broadcast ads, from 15-second radio spots to half-hour infomercials… and just about anything else. We also create specialized video projects as part of our comprehensive strategic marketing services.
Let Healthcare Success Strategies help you win at the highly profitable — but often complex — game of broadcast advertising. Call us today at (800) 656-0907.
We produced this commercial for our client, Maryland Pain Specialists. It was chosen as a Telly Awards Winner. We were honored with a Bronze Award for Film and Video in the category of Health and Fitness.
Call us for a free quote or to find out more about how TV advertising can benefit your healthcare organization: (800) 656-0907.