Multiply your doctor referrals - without looking or feeling
like a salesman

While most specialists (in group or solo practices) rely heavily upon professional referrals, few doctors have any kind of ongoing strategy to build their relationships in order to win their fair share of doctor referrals. That's a shame, because in the real world doing good work is essential - but simply not enough.

What's worse, if you are like most practitioners, you'll probably find that 80% of your referrals come from a handful of referring doctors. If one of your key referral sources were to move, die, change insurance, change allegiances or retire, what would the consequences be to your bottom line?

The good news is that we can help you build, grow and maintain referral relationships, even if you are shy, extremely busy or don't have a big budget.

We'll answer all your thorny questions, and in the process help you solve your professional referral problems

• How can you initiate and build professional referral relationships without looking needy, cheesy, sleazy or greedy?
  
• Generally, 20% of doctors win 80% of available referrals. Which techniques will give you the winning edge?
  
• Which strategies are proven to work - in the real world?
  
• "Cold calling" is generally distasteful for everyone involved. So what alternative methods will ethically deliver the results you want?
  
• Everyone is so busy these days - so how can you get a referring doctor's attention without being a pest?
  
• Which skills are necessary to create relationships with other practices? Which are innate, and which can be learned? Who is going to do the teaching?
  
• Can you take the lead in creating new relationships? (Do you have the time, ability and willingness to do so?)
  
• If not, do you have a partner or associate in your office who could be responsible for developing referral relationships?
  
• Could one of your existing staff people become your "practice rep?" (Hint: whomever you choose, they must be willing and able to do the job.)
  
• Should you hire a practice rep from the outside? How would you even find such a person?
  
• If you already have a practice rep who is failing, should you retrain or replace him or her? How?
  
• How do you evaluate, recruit, hire, manage and motivate sales talent, particularly when no one in your office has any sales management experience at all?
  
• Should your practice rep be full or part time?
  
• How do you compensate a practice rep so that you can afford a real talent?
  
• Can you include incentives in the rep's compensation plan legally and ethically? If so, should you?
  
• How do you create realistic objectives, and then create ongoing sales systems so you can monitor progress?
  
• How do you create a database of prioritized prospects?
  
• What kind of literature should you provide to referring doctors (branded brochures, testimonials, ongoing communication)? How can you get these materials professionally created?
  
• Should you target doctors, dentists, attorneys, case workers or other professionals?
  
• Can marketing build inquiries from other doctors - where they call you? How?
  
• Once you have your "foot in the door," how do you build and protect your relationships?
  
• Which techniques will make you a hero to referrers, and which hidden landmines can easily kill your relationships?

Healthcare Success Strategies will create a custom referral building program for your practice

Professional referral marketing is, in fact, one of our favorite areas of expertise, and our novel, proven techniques go WAY beyond lunches and donuts. Better still, we have a variety of programs that can be customized to your situation, no matter how challenging or complex.

1. HSS can train you, one of your partners or a staff person to lead the referral building charge.
   
2. If appropriate, HSS can help you recruit, hire and train a practice rep from the outside.
   
3. When desired, HSS can actually provide you with one of our fully trained, highly experienced practice reps. They will visit your area as often as necessary to build your practice. Best of all, we deal with all the employee headaches, so you do not have to.
   
4. In any event, HSS will help you determine objectives, assist you in the hiring process (if relevant), provide real-world training, give ongoing coaching, and will even provide ongoing sales management for you as well.

As a first step, we'll build a Professional Referral Growth Plan for your practice

Before you run out and hire someone off the street, or make unnecessary (or even dangerous) changes to your practice, we highly recommend you seek out some expert guidance to create a Professional Referral Growth Plan for your practice.

Healthcare Success Strategies will teach you "what works," consult with you privately, analyze your practice, make specific recommendations and create a step-by-step 1-year Referral Building Plan for as little as $995 (at one of our 2-day meetings). Or, if you desire, we can visit your practice on-site.

Your Professional Referral Growth Plan will be customized for your practice according to your budget, strengths, weaknesses, personality, time limitations, goals, etc.

What's more, should you want help implementing the recommendations included in your plan, we have many ways we can help you as well.

Call now - (888) 679-0050 ext. 4 - to find out more.