What Makes for a Marketing-Based Website?

Today, any successful hospital or practice should maintain a website so patients can find your location and learn a little bit about your services. You might think that a great looking site is just a bonus…but from a website marketing perspective, this is far from the truth. You cannot expect to simply put up a […]

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5 Things Most Doctors Get Wrong about Social Media

Some doctors are social media superstars. We’ve all seen them: they may host television shows or serve as frequent commentators on healthcare matters, making them a go-to source as a social media influencer. Some even use YouTube or Instagram to showcase procedures that fascinate the general public (but we can’t all be Dr. Pimple Popper). […]

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The State of Multicultural Marketing in 2018

Multicultural marketing is too often overlooked. You hope that your marketing message is reaching people of all cultures and ethnicities, but this assumption can lead you to miss out on a huge potential patient base. As the experience of cultures in this country changes and evolves, so too should your marketing message. The state of […]

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9 Essential Steps to Improve Doctor Ratings Online

People usually leave online reviews for one of two reasons: they were either extremely pleased or felt they had a terrible experience. Some people are difficult to please, and negative doctor ratings are, unfortunately, just a part of running a hospital or practice–at least to an extent. With the right reputation management strategies in place, […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD