Frequently, we teach the value of micro planning—using precision, personalized online marketing means and methods that zero in on the single-person at a point of need. Increasingly, technology enables this fine level of timely, local and immediate messages. But you also need to consider the macro view—the holistic perspective that doesn’t lose sight of the micro touches. […]
“Yeh..I know that you probably know all this, but… sometimes it’s good to refresh your connection with valuable reminders. This is about one of those small-but-vital ideas that help when you use them routinely.” SG For doctors, clinical skills are presumed. By definition, doctors are smart people. OK, maybe some are a bit smarter or […]
If your schedule permits a quiet moment, look at the competitive landscape. Group practice marketing is constantly challenged to keep up with mergers, rollups and acquisitions. Know it or not, business conditions in your service area have changed in the past few months. It could be that the territory has shifted. And, like it or […]
Medical practices, groups and provider organizations often invite me to be a “mystery shopper.” That’s where the principals of the business ask Healthcare Success to call the practice posing as a prospective patient. The technique is most effective when a healthcare marketing agency provides an independent—and unbiased—third-party assessment of the quality of service. Recently, we discovered a […]
The most enduring and successful client-agency relationships work as a partnership. The trouble is, a solid working relationship isn’t easy to achieve. Selecting a healthcare marketing agency for a hospital or group practice shouldn’t be “easier-said-than-done.” Here are some important issues to consider. Performance is a specific measure of results, not the portfolio. Every agency has a gallery […]
SEO is a critical marketing-related factor. And the guidance of a healthcare advertising agency is highly recommended. It’s far too easy for well-intended individuals to create search engine optimization blunders. One reason you need professional SEO help is that the big search engines have us all outnumbered. They use dozens of uber-smart people to create […]
We had a call the other day from the lead doctor in a group practice. She wasn’t exactly in a panic, but it was obvious that a festering marketing problem was close to bursting. It was a familiar story, and many readers can probably relate to the red-flag warnings she described. The problem for this […]
I have to admit that I have a reputation for being a bit “attention deficit,” especially in meetings with my internal team members. Like Dug, the talking dog in the Disney/Pixar movie UP, I can easily get distracted. (Squirrel!) Take 20-seconds to meet Dug in this clip from this Academy Award-winning animated feature.
Isn’t hindsight great? You’re beginning a quarterly assessment of your Marketing Plan, and some marketing and advertising elements played out close to plan. But then there are troublesome parts of the plan where you’re faced with a painful dissection of incorrect assumptions, increased competition, erratic consumer needs and wants, and the relentless rollout of the […]
A baker’s dozen of helpful tips in evaluating and using healthcare radio advertising Radio is a powerful media option for healthcare marketing. With rates negotiable to “half-off” or better, radio is worth a close look, even if you’ve avoided radio advertising in the past as too sophisticated or expensive for your hospital, organization or private […]
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– Jonathan Calure, MD