Category: Patient Experience

6 Simple Ways to Improve Patient Experience

Patient experience is a phrase we’ve all heard countless times—especially over the last few years. But when used in a hospital or practice, the phrase can occasionally elicit eye rolls. Healthcare professionals all wish they could spend more time with patients, and they try their best. But even the little things can make a difference […]

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5 Reasons Your Practice Is Losing Patients

It costs your hospital or practice about 5 times more to obtain a new patient than to keep an existing patient within your database. That’s why patient retention matters–the overall loss of a patient’s lifetime value is not something you want to give up. So if you’re losing patients, you might be…well…losing patience. The good […]

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Your Hospital’s Explosive Consumerism Makeover

[Series Installment] It looks like the majority of hospitals throughout the US want to be gearing up for major advances in consumerism. From a marketing and business development perspective, the institutions that make aggressive consumer moves will differentiate themselves from the other 92 percent of the industry. A mere eight percent of hospitals and health […]

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Why I Fired My Doctor (and Went to Her Competitor)

A professional colleague provided this first-person experience and the reasons he fired the doctor. We’ll cloak the identities involved, but here’s what went wrong—and how the problem could have been avoided. “The physician that I had been seeing was leaving the practice, and an alternative specialist was recommended. Two weeks later I was present for […]

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Doctor, Tear Down Your Glass Window — Now!

Our friend and colleague Rob Klein—a consumer authority for hospitals and doctors—told us this story from a research focus group. Many people in the group agreed that the glass window at the front desk made patients feel unwelcome. A glass window seems to be standard issue for every doctor’s office on the planet. But it […]

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