The Ultimate Guide to Healthcare SEO: 3 Techniques Your Website Needs

A successful hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this means little if patients can’t find your website online. To get on page 1 of an online search, you’ll want a strong website, but an even stronger healthcare SEO strategy. SEO stands […]

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Telehealth: Providers Have More Options Than Ever Before

Telehealth has been around for well over a century, but the last few years have brought a major shift in the meaning of the term. Now thanks to new technologies, HIPAA-compliant programs and apps, and forward-thinking companies like Spruce, providers have more options for utilizing telehealth than ever before. In fact, your organization can benefit […]

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4 Ways to Build Trust with Patients Online

Trust is essential to any relationship. And it’s a key factor in maintaining relationships between doctors (and healthcare organizations) and patients. In person, building trust with patients depends on creating the best possible experience in the office and showing compassion. So how can hospitals, practices, and organizations maintain that level of trust in the digital […]

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Killing Cats Leads to Rats: How Healthcare Can Avoid Unintended Consequences

Recently, I had the opportunity to see Richard Franzi, author of Killing Cats Leads to Rats, speak about his book. Essentially, the topic is the unintended consequences of our decisions. And in terms of healthcare, there are unintended consequences all over the place. You can learn strategies to avoid unintended consequences in healthcare organizations from […]

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Don’t Miss These 7 Free (Or Cheap) Healthcare Marketing Opportunities

Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. […]

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[PODCAST] Providing a Better Patient Experience in Pharmaceuticals

If you’ve listened to our podcast before, you probably know that I love talking to other thought leaders and experts about patient experience. For today’s podcast, I thought I’d take a fun departure from what we usually do and speak to an expert about patient experience in pharmaceuticals. I spoke with Doug Noland, head of […]

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4 Ways Your Online Presence Keeps Patients Away

You know you need a website to succeed in healthcare today. While some organizations rely heavily on word-of-mouth and doctor referrals, this won’t last forever. Today’s savvy patients are researching everything from dentists to radiologists to medical device manufacturers before they ever consider a product or service. Your website helps these patients find the right […]

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10 Medical Marketing Strategies to Try in 2019

This year, we’re likely to see some dramatic changes in the world of healthcare. With private equity acquisitions on the rise, retailization in high demand, and some fierce competition, it’s time to start treating your healthcare organization like the business it is. Make 2019 the year you find what works for your medical marketing.  These […]

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Top 15 Healthcare Marketing Trends for 2019

The only constant is change, and that’s never been truer in the world of healthcare marketing. This year brought major acquisitions, new consumer priorities, and competitive trends that will only heighten in the New Year. Hospitals, practices, and corporations will have to stay one step ahead to keep up with both competitors and patient needs. […]

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[Podcast] Experiential Marketing: An Exciting Time for Healthcare

For today’s podcast, I sat down with a marketing colleague, Aaron Gaeir, CEO and owner of Grandesign. He’s doing some impressive things in the world of experiential marketing—a subspecialty of marketing that really only a few agencies can do (and do well). We talk about Gaeir’s definition of experiential marketing, look at some of Grandesign’s […]

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