[PODCAST] The Secret to Better Care in the Changing World of Healthcare

Running any healthcare organization comes with a number of challenges and obstacles. But CityMD, a large chain of urgent care centers in New York, has found a way to expand to 100+ locations without sacrificing care and compassion. In fact, as Richard Park, MD, CEO and Founder of CityMD tells me in today’s podcast, care […]

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5 Social Media Essentials for Healthcare Marketing

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

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The Paradox of Choice & Digital Marketing: 3 Vital Takeaways for Healthcare

There are more choices in healthcare than ever before. Since the introduction of Obamacare, a lot more people have access to a wider range of insurance options. From there, there are even more decisions for a patient to make: urgent care or primary care? Direct primary care or concierge medicine? Generic or prescription medicine? Is […]

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Don’t Go Off Your Marketing Meds

If a patient on medication for depression started to feel better, should she go off her meds? Should someone experiencing relief from strep throat throw out the remaining antibiotics? Of course not. From time to time, we hear from clients that their current patient volume is just fine. They’re ready to stop the marketing and […]

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The Top Digital Marketing Agencies: Their Strategy Secrets

You’ve heard the acronyms floating around: SEO, PPC, CPC, SEM. You might even have a good handle on what some of these things entail. But how do you peace it all together into one cohesive strategy? What tried-and-true facts do the top digital marketing agencies use to help their clients succeed? Related: 3 Simple Ways to […]

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Medical Staff Training 101: Management vs. Leadership

You and your team carefully screen all job candidates to make sure they’re a good fit. After a few weeks of medical staff training, your front office staff knows all about your specialty or your primary service lines, and they’re a big advocate for your practice or hospital. But if you think this is the […]

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Marketing Ethics in Healthcare: What Every Organization Should Know

Marketing ethics have been a topic of debate in healthcare for years. Can healthcare organizations, hospitals, and practices really feel good about spending advertising dollars to attract patients? Shouldn’t patients naturally drift towards quality organizations? In today’s changing world of healthcare, some form of marketing is almost a requirement. Gone are the days when patients […]

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10 Healthcare Website Design Tips that Deliver Patients

Today, most patients in need of a healthcare provider will begin their search online. Even if your organization is primarily physician referred, people are searching for your website before following through with an appointment. A poor web presence could be a deal breaker. Recently, we’ve written a lot about what kind of websites deliver patients. […]

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Which Healthcare Marketing Strategy Should You Use Next?

Marketing for healthcare organizations is changing—fast. But when you’re absorbed in the world of healthcare, it’s tough to know what’s going on in the world of marketing healthcare. Strategies that worked just a few years ago might not work today—but then again, many tried and trued methods continue to be successful for certain practices, hospitals, and organizations.  […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD