Marketing Partnerships: How to Get Real Value from Your Marketing

A lot can go wrong in marketing. You might spend too much money advertising in the wrong places to people who have no interest in your organization. Ad copy and imagery may not align with your branding. You could be left completely in the dark as to what’s working and what’s not. This can happen […]

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Is Big Tech Taking Over Healthcare? What You Should Know

“Big Tech”—companies like Amazon, Google, and Apple—is taking over healthcare. At least, that’s what the news headlines would have us believe. These companies and more have made huge announcements just within the past 6 months about their plans for transforming the healthcare industry. Some announcements about Big Tech in healthcare, like Amazon’s pursuit of a […]

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Why Does Digital Advertising Cost So Much in Healthcare?

Once upon a time, a good website could set you apart from your competitors. But today, digital marketing is about a whole lot more than simply having a website. People have to be able to find you online. That requires both an organic marketing plan (like search engine optimization and social media posts) and a […]

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Here’s Why Your Marketing Strategy Isn’t Working

Sometimes, a marketing campaign doesn’t work out. It happens, and it stinks. But just because one marketing effort doesn’t work, that doesn’t mean marketing doesn’t work in healthcare. When you begin trying new marketing campaigns, you might be dismayed to find the results aren’t quite what you hoped for or expected. However, that doesn’t mean […]

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All the Benefits of Healthcare SEO (and One Thing It Won’t Do)

Marketing your hospital or practice means learning some complex terms and sorting through a lot of jargon. You may have heard that, in healthcare, SEO can help you increase your search engine rankings. But what does that really mean for your bottom line? Will you see new patients? And is it worth the effort? Related: SEO […]

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6 Simple Ways to Improve Patient Experience

Patient experience is a phrase we’ve all heard countless times—especially over the last few years. But when used in a hospital or practice, the phrase can occasionally elicit eye rolls. Healthcare professionals all wish they could spend more time with patients, and they try their best. But even the little things can make a difference […]

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Marketing to Hispanics: A Cross-Generational Approach

While many other industries are catching on to the needs of the modern Hispanic consumer, healthcare has been slow to catch up. Of all ethnic groups in the United States, Hispanics are the least likely to have a doctor they see regularly or even to have health insurance. About 22% of Hispanic Americans do not […]

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How to Ruin a Perfectly Good Physician Liaison

A physician liaison role can be vital when doctor referrals are crucial to the success of a hospital or practice. I’ve met some fantastic physician liaisons over the course of my career—especially when they are in the right position, with the right culture fit, and receive the proper compensation, time, and training. Unfortunately, I’ve also […]

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6 Ways to Tell If Your Marketing Delivers Results

Would a doctor prescribe medicine without knowing it works? Of course not. So why continue your marketing campaigns without any data to back up their value? If you’re doing any marketing at all, it’s vital that you have a system for measuring marketing effectiveness. Data-driven marketing helps to fine-tune your efforts for the best ROI—so […]

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Why the Best Looking Medical Website Designs Still Fail

In healthcare, we see this all the time. A patient walks into a medical practice looking perfectly fine. But after some blood work, it turns out the healthy-looking patient has a hidden illness. As marketers, we see the same thing happen with websites. A physician or even an amateur web designer may think a website […]

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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”


– Jonathan Calure, MD