[VIDEO] How Hospitals and Practices Can Keep Up with Mobile Advertising

Mobile is taking over the world. There’s no way around it. When you have a personal assistant in your pocket every day, why would you perform searches primarily on a desktop computer? As user behavior changes, the future of mobile advertising is changing as well. Hospitals and practices must keep up if they want to […]

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5 Ways Online Doctor Reviews Can Help Your Practice

People can say almost whatever they want about your practice online. It may seem like a difficult task, but working to earn more positive online doctor reviews (and counteract the negative) is worth it–if you hope to grow your practice and keep people coming back time and time again. Having positive reviews to showcase online […]

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[VIDEO] Here’s Why YouTube Should Be a Part of Your Healthcare Advertising

Google may be the number one search engine in the world, but it also owns the second-largest search engine on the web: YouTube. Despite its ever-growing presence and 30 million daily users, few hospitals and practices include YouTube as part of their healthcare advertising strategies. There are two ways to take advantage of YouTube to reach […]

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15 Healthcare Marketing Strategies That Bring More Patients

Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. […]

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The Patient-Centric Philosophy That’s Transforming One Health System

From time to time, I get the opportunity to interview leaders in healthcare from various viewpoints. Recently, I had fun speaking with my old friend Michael Boblitz about his role in shaping the strategic healthcare marketing plan of his organization in two big ways: A philosophy of focusing on a few things at a time, […]

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Mobile-First Indexing: What Does It Mean for Medical Websites?

It’s official: the number of Google searches coming from mobile devices has exceeded the number of searches coming from desktop. Nearly 60% of search traffic comes from mobile devices, which means more and more prospective patients are viewing your hospital or practice website from a smartphone—not from a home computer. Now, after a year and […]

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What Makes for a Marketing-Based Website?

Today, any successful hospital or practice should maintain a website so patients can find your location and learn a little bit about your services. You might think that a great looking site is just a bonus…but from a website marketing perspective, this is far from the truth. You cannot expect to simply put up a […]

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